Swiss School of Higher Education
BBA in Event Management
Montreux, Switzerland
BBA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
CHF 28,000 / per year
STUDY FORMAT
Distance Learning, On-Campus, Blended
Key Summary
About: SSHE is a private university in Switzerland in the heart of Europe’s luxury, finance and hospitality. The BBA in Event Management covers creation, planning, finance, marketing, operations and human resources for local and international events. Teaching mixes lectures, case studies, workshops, guest speakers and live-event delivery.
Keywords: event planning, hospitality.
Career Outcomes: Graduates can work with pro sports teams, international sport bodies (IOC, UEFA, FIFA, FIBA), music and art festivals, brands and sponsors, arenas and theme parks and in TV and film production. Typical roles include event manager, festival producer, sponsorship manager, operations coordinator, venue manager and conference organiser.
The Bachelor of Arts Program in Event Management explores the concepts, characteristics, and management of local and international events in various locations. It focuses on what makes an event successful and includes aspects of creation, planning, finance, marketing, operations, and human resources. The Event Management course is designed to offer a mix of lectures, case studies, workshops, guest speakers, and interactive sessions; and provides an opportunity for practical application of theory and the experience of delivering a live event.
The World of Events
- Demand is growing in Special Events, Meetings, Conferences, Exhibitions, and Sports.
- There are 205 million people who currently work in the Event and Sports business worldwide and growing.
- Events and festivals are economic and social drivers for many companies, cities, regions, and countries.
- Language: English
- Duration: 6 semesters (3 years): 5 semesters + internship/thesis
- Start dates: October and February
- Credits: 185 ECTS
- Degree Awarded: Bachelor of Business Administration Major in Event Management
Courses
Courses for Bachelor of Arts in Management are divided into 3 main categories: Core courses (100 ECTS/25 courses) which are obligatory and Specialisation courses (40 ECTS/10 courses) which are introduced during the 2nd and 3rd year of the program and Seminars (15 ECTS). At the end of the studies, the student is obliged to prepare a Bachelor thesis (30 ECTS) OR complete an internship (30 ECTS).
If you are interested to know more about this program, please contact us.
- Event Feasibility and Development
- Strategic Event Creation
- Operational Event Planning
- Corporate Event Planning
- Venue Selection
- Financial Event Planning
- Secure Sponsorships for Events
- Fundraising Strategies for Events
- Event Logistics Management
- Risk Assessment & Crisis Management
- Delivering Sustainable Events
Examples of Career Opportunities
- Pro Sports Teams
- International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
- Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
- Brands and sponsorships (Red Bull, Omega, Rolex)
- Arenas (O2, Allianz Arena)
- Theme parks (Disney, Four Flags, EURO Park)
- Movies
- TV production
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills. Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.
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