9 Digital Marketing Degree Programs in Portugal

Graduate Diploma in DU Steps. The primary mission of the University Diploma STEPS (Skills and Training to Ensure Professional Success) is to bridge the professional skills gap graduates often find themselves facing before entering the workforce. Recent graduates, eager to boost their employability, will find DU STEPS a unique opportunity to gain transferrable workplace competencies and hands-on experience through an internship.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, is aimed at managers, experts, and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.

This course aims to allow students to plan, manage, create and evaluate digital marketing strategies according to customer needs in order to enhance the presence of organizations in the digital environment. Students also acquire skills that allow them to design, manage, publish, and monitor textual, graphic and video content on various digital communication platforms.

The Post-Graduation in Digital Marketing Strategy aims to provide solid training that allows the resolution of marketing problems, contributing to the improvement of the decision-making process of companies. With a highly specialized team of professors and consultants, an updated teaching and learning program, adequate teaching and learning methodologies and an extremely active and practical operational dynamic, this innovative program focuses on the online aspect of the business network.

This course aims to train professional senior technicians in digital marketing management, with the ability to design innovative programs for presence in search engines, identify and segment the organization's customers, create and evaluate attractive content and disseminate it in text format, image, audio and video. The professional future monitors, filters, measures and guides the presence on the world wide web (www) of a brand, product, individual or legal entity.

The Master in Digital Marketing intends to introduce an element of innovation in small companies, where activities related to marketing are usually in a single department and the person in charge directs all the activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, with technicians and intermediate managers for each of the product and/or service segments, or even for each of the marketing areas. The product and/or brand manager are examples of this type of professional and result from the specialization of marketing. These professionals must be people with strong analysis, organization and leadership skills, and must be able to develop and execute global marketing strategies, at a digital level. These are people who have to contact a wide range of people (internal and external to the company), know how to work in a team, have excellent communication skills (oral and written). In addition, their functions require them to be knowledgeable about the environment that surrounds them (economy, competition, consumption habits, trends, technological innovations, etc.) companies' sales.

Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital environment, which is changing everything from consumer behavior to the means available to reach the market. The impact of the Digital Economy is most evident in the Marketing Mix, which is why it is urgent to prepare human resources in the Marketing area with new digital skills that will be essential.

Digital marketing has become so important today that familiarity with the subject is essential, even for those who plan to perform more comprehensive roles, such as marketing director, commercial director, communications director, brand manager, product manager , strategic planner, creative director, media planner, senior executive in an advertising agency or roles in the area of Information Systems.

In the current context, the profusion of communication platforms and types of content, the democratization of content production and the speed at which information circulates, represent enormous challenges, but at the same time great opportunities, for marketers, advertisers and all professionals linked to creation , brand development and management.