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Universidade Europeia Executive Master in Digital Marketing
Universidade Europeia

Universidade Europeia

Executive Master in Digital Marketing

Lisbon, Portugal

Master degree

10 months

Portuguese

Full time

On-Campus

Key Summary

    About : The Executive Master in Digital Marketing is designed for professionals looking to advance their careers in the fast-paced digital marketing environment. This program blends theory with practical experience to equip students with crucial skills. Students will engage in diverse learning formats, including lectures, case studies, and industry projects.
    Career Outcomes : Graduates can pursue various roles such as digital marketing manager, social media strategist, or SEO specialist. The program prepares professionals to navigate the evolving digital landscape and leverage marketing analytics to drive results.

Digital marketing has become so important today that familiarity with the subject is essential, even for those who plan to perform more comprehensive roles, such as marketing director, commercial director, communications director, brand manager, product manager , strategic planner, creative director, media planner, senior executive in an advertising agency or roles in the area of Information Systems.

The uniqueness of the Executive Master in Digital Marketing lies in the combination of a structured and conceptual approach to the topic and its practical application through a practical project that follows from the beginning to the end of the course. It includes a selection of teachers with experience in companies at the forefront of digital marketing who not only master the central concepts of this area, but also their practical application to business reality.

This executive program is also an opportunity for those who wish to consolidate their skills for success in contemporary markets.

Why the Executive Master in Digital Marketing?

Benefits

  • Practical project that accompanies students throughout the program.
  • Faculty with professional experience from the following companies: Accenture, EDP, Altice, GALP, Media Capital, SAS, Wunderman, Santander, Mind SEO.
  • Practical labs - SEM, SEO, SEA, Google Analytics, Digital Analytics and Analytics.
  • Annual content update and adaptation to new needs.
  • Strategic and operational vision of Digital Marketing.
  • Possibility of continuing studies to obtain a master's degree.
  • Pedagogical methodology based on case studies.
  • Simulation and approximation to the business reality.
  • Seminars with leading professionals in the field.

Goals

  • Provide participants with the knowledge necessary for career progression in the areas of digital marketing, marketing, sales, communication and advertising.
  • Update attendees on the latest industry trends.
  • Development of a real project that accompanies the student from the beginning to the end of the course, combining a structured and conceptual approach to the topic with its practical application.

Recipients

  • Professionals in the field of marketing, sales, communication, advertising and information systems that deal with the areas of digital marketing and social media or who wish to be responsible in these areas.
  • Professionals who are starting their digital marketing career or want to deepen their knowledge.
  • Professionals involved in digitalization projects, especially in marketing and sales.