“Social media” is an umbrella term for a number of online communicative platforms intended to help businesses and individuals better interact with one another in a virtual environment. Social media programs and courses teach students how to help companies utilize social media channels to their benefit.

A certificate is proof of qualification of a certain set of skills. Students who obtain a certificate have completed educational requirements and tests. Through completion, they become ready to pursue a degree or diploma, or to head into the professional world in their field of expertise.