8 Branding Degree Programs in Italy

Learn how to best interpret market trends as a way to achieve successful brand vision implementation. Here’s what awaits you with the Master’s Course in Fashion Marketing at IED Milano

The One-YearMaster in Brand Design accredited by the Italian Ministry of Education aims to train professionals capable of developing the communication and image of a brand, enhancing its values. Graduates will be able to design messages for all dissemination channels, with a focus on innovative media.

Learn how to design memorable hospitality experiences with our Master’s Course in Brand Design for Hospitality

The Master of Branding is the ultimate branding educational experience: the global brand consultancy firms united into an immersive academic program. Branding journey from strategy to identity, from design to management, from innovation to customer experience, from digital to branded environment. Cross disciplines and cross countries.

The Master in Fashion Brand Management provides you with the skills to become the visionary force behind successful fashion and luxury brands. With a focus on branding strategy, brand identity, digital marketing, and business development, this program empowers you to build and enhance brand awareness, unlocking new opportunities while working on creating new brands and branding strategies from scratch as well.

Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience, and validate their products. As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light. In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures, real-life case studies, and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running.

Mixing creativity, graphic design, and strategy, visionary branding starts with understanding the values of a company and culminates not just in the ability to convey meaningful stories, but also, takes the viewer to the edge and to the unexpected with an innovative, disruptive approach that combines an exciting visual representation and bespoke tone of voice, to build a memorable and lasting relationship with the public.

All the famous fashion brands have expanded their business plans by using their brand to introduce new products on highly competitive markets which are sometimes far removed from the market they have traditionally served: from jewelry to home furnishings, from the hotelier industry to the world of perfumes and cosmetics.