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    Learn more about Service Design BA degree programs

    Service Design degree programs at the Bachelor's level focus on crafting meaningful experiences for users and organizations. With a blend of creativity and analytical skills, this field encourages you to rethink how services are delivered and experienced.

    Through courses in user research, journey mapping, and prototyping, you'll explore how to design services that effectively meet user needs. Students build confidence as they engage with new perspectives, learning to analyze customer journeys and identify areas for improvement. You’ll also refine competencies in service prototyping, which is crucial for testing and validating your ideas.

    In your studies, you'll develop skills in collaborating with cross-disciplinary teams and applying design thinking to real-world problems. You might work on projects that involve creating service blueprints, developing customer personas, and implementing feedback loops. Graduates typically find opportunities in consultancy, user experience design, and service innovation roles, where they can apply their skills to enhance customer satisfaction and streamline service delivery.