Savannah College of Art and Design
B.F.A. in Service Design
Savannah, USA
BA
DURATION
180 hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 41,130 *
STUDY FORMAT
On-Campus
* total, full-time student for one academic year
Key Summary
About: The B.F.A. in Service Design at Savannah College of Art and Design (SCAD) trains students in human-centered, experience and service design. SCAD was the first US university to offer both B.F.A. and M.F.A. degrees. You’ll learn in small classes with practicing faculty, collaborate with peers and partner with industry across SCAD’s U.S., France and online locations. SCAD reports 99% of graduates find success within a year.
Career Outcomes: Graduates take leadership and specialist roles applying interaction design, UX research, design strategy and innovation management. Paths include Experience manager/director; Interaction designer; Design strategist; Customer experience manager/director; UX designer/researcher; Service designer.
Service designers are changing the world, bringing innovation and a human-centered approach to health care, transportation, education and retail. SCAD was the first university in the U.S. to offer both B.F.A. and M.F.A. degrees in this burgeoning field, and you can join the legacy of innovation that thrives here. First, take advantage of small classes with faculty who are also practicing professionals, opportunities to work with leading organizations and collaboration with creative peers — then create the design solutions of tomorrow.
Foundation studies: 25 hours
- DRAW 100 Drawing I: Form and Space
- DSGN 100 Design I: Elements and Organization
- DSGN 101 Color: Theory and Application
- DSGN 102 Design II: 3D Form in Space
- DRAW 230 Drawing for Design
General education: 70 hours
- ANTH 101 Introduction to Anthropology
- COMM 105 Speaking of Ideas
- BUSI 110 Business I: Fundamentals
- MATH 110 Introduction to Statistics and Probability
- CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
- CTXT 122 Visual Culture in Context: Making Modernities
- ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
- DIGI 130 Digital Communication
- ARTH 207 20th-century Art
- BUSI 220 Business II: Economic Principles
- BUSI 265 Principles of Marketing
- BUSI 330 Business III: Strategy and Decision-making
- ENGL elective
- General education elective
Major curriculum: 65 hours
- UXDG 101 User Experience Design Methods
- SDES 205 Computer-aided Product Design
- Select one of these two options:
- IDUS 209 Rapid Prototyping: Analog to Digital Fabrication
- IDUS 212 Model and Prototype Development
- SDES 215 Contextual Research Methods
- SERV 216 Blueprinting Services
- SERV 310 Idea Visualization for Service Designers
- SERV 311 Service Architectures, Ecologies, and Touch Points
- SERV 312 Prototyping Experiences
- IDUS 316 Portfolio and Résumé Development
- SERV 325 Technology and Services
- SERV 421 Services and Enterprise
- SERV 431 Service Design Senior Studio
- Select one of these three options:
- SERV 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
Additional electives: 20 hours
Total course of study: 180 hours
Become a design director. Become an experience manager. Become an service designer. Service designers know how to identify and satisfy unmet needs in a wide range of sectors — such as health care, transportation, education, finance and retail. SCAD prepares students to take leadership roles in large service organizations in the private and public sectors — spearheading change processes, envisioning the future, managing multidisciplinary teams and overcoming innovation roadblocks.
Launch your career as a professional:
- Experience manager/director
- Interaction designer
- Design strategist
- Customer experience manager/director
- Design manager/director
- Experience strategist
- Innovation manager/director
- UX designer/researcher
- Service designer


