Tour guide training programs often mix practical knowledge, such as tour design and logistics, with the psychological study of human behavior. Courses of this type are not limited solely to new students; established tour guides and directors can benefit from formal continuing education as well.

The china higher education for a couple of years has been voted as one of the best among the Asian countries. This country has over 150 both public and private owned universities distribution on all provinces of china. The higher education is research based.