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2 Strategic Communication Degree Programs in China
University of Technology Sydney
Graduate Diploma in Strategic Communication
- Shanghai, China
- Sydney, Australia
- + 2 more
Graduate Diploma
Full time, Part time
1 year
On-Campus
English
The Graduate Diploma of Strategic Communication is designed to respond to industry demand for competent communication professionals with a foundational understanding of use of communication strategies and techniques. Using contemporary communication scholarship and industry insights, it is also designed to address the needs of professionals who aspire to develop a communication career in driving strong stakeholder relationships and engagement for better organisational outcomes.
University of Technology Sydney
Master of Strategic Communication (Extension)
- Shanghai, China
- Sydney, Australia
- + 2 more
Master degree
Full time, Part time
2 years
On-Campus
English
The Master of Strategic Communication (Extension) is designed to respond to industry demand for competent communication professionals with the knowledge and skillset of demonstrating the use of the full spectrum of communication strategies and techniques for problem solving. Using contemporary communication scholarship and industry insights, it is also designed to address the needs of professionals who aspire to build or explore a communication career driving strong stakeholder relationships and engagement for better organisational outcomes. This course introduces students to practice-oriented knowledge and skills required in the field of communication. It serves as a stepping-stone for students who would like to apply advanced knowledge and skills in developing, implementing, and evaluating innovative and integrated solutions to real-world communication challenges. In doing this, students are encouraged (a) to demonstrate their critical and creative thinking (b) to navigate, consider, and embrace diverse contexts, issues, values, and perspectives (c) to effectively communicate and engage with various audiences through communication strategies across a range of multiple media platforms and (d) to provide innovative and strategic solutions in addressing communication and engagement challenges they face in their careers. The course is an extension of the traditional Master of Strategic Communication in that it includes an additional 24cps of electives which allow students to broaden their expertise and tailor the degree to their specific career interests.
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Learn more about Strategic Communication degree programs in China
Studying Strategic Communication in China offers a chance to delve into the complexities of messaging and branding in a dynamic cultural landscape. The field emphasizes understanding diverse audiences and crafting narratives that resonate across various platforms.
Courses in this area typically cover content creation, media strategy, and digital communication techniques. You'll learn to develop campaigns that engage target demographics effectively and analyze the impact of communication in society. Many students build confidence as they engage with new perspectives in an environment that fosters creative thinking and collaboration. This focus on practical instruction encourages the development of skills, including crafting strategic marketing plans and utilizing social media analytics.
Graduates of Strategic Communication programs often find career opportunities in public relations, advertising, and corporate communications. The skills gained through coursework are valued internationally, giving you a strong foundation for a future career in many global markets. Whether in corporate settings or non-profit organizations, the ability to communicate effectively is crucial in today's interconnected world.