8 Luxury Marketing MSc Degree Programs

The MSc in Luxury and Fashion Marketing & Customer Experience gives students the skills they need to work in a complex, constantly changing environment! This program trains managers capable of dealing with a complex and changing environment where new technologies have an increasingly important role.

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

The MSc Luxury Marketing & Brand Management is a comprehensive and specialised programme that merges academic excellence with industry relevance. Students study core concepts of marketing, branding, and communication, while exploring the specificities of luxury brands and their cultural impact.

Consistent with the core values of MBS and the transition to a more sustainable world, this specialisation aims to prepare and train future responsible leaders in luxury marketing. Studying luxury marketing in France, home to famous luxury brands (e.g., Hermes, Louis Vuitton, Dior, and Chanel), and the Montpellier region, with its rich tradition in tourism, hospitality

The MSc in EU-Asia Luxury Marketing prepares you for leadership roles in the luxury industry across Europe and Asia. This programme combines creative and managerial skills with international experience in Paris and Shanghai.

The MSc in Luxury Industries Marketing and Management prepares students to navigate the evolving luxury market through internationalization, digitalization, and trendspotting. It focuses on designing value-driven marketing strategies and optimizing e-commerce for future consumer trends. Graduates gain expertise in managing challenges unique to the luxury sector.

The MSc International Luxury Marketing program is designed to give students a thorough understanding of the unique aspects of marketing in the luxury industry. It covers core concepts like branding, c...

Experience is everything. Luxury marketing is all about how brands make people feel. Designed to support your career progression as well as your personal and professional development, this course builds your skills specifically in fashion and luxury-based marketing. You will develop a critical understanding of the dimensions, processes, opportunities and challenges faced by organisations that create, design, manufacture, distribute, market and sell goods and services in the competitive, fast-paced industries of luxury and fashion.