3 Media Technology Degree Programs in Austria

When studying medical technology, you acquire broad technical know-how for classic and new medical products. Dynamic fields of technology such as bionic prostheses and artificial intelligence enable effective treatment methods. Students learn modern technologies for the design and manufacture of these products and put them into practice.

Artificial intelligence is reshaping the media world – from creative content production to innovative game development. Starting in the winter semester 2025/26, the Bachelor’s degree program Media Technology and Design will place an even stronger emphasis on Generative AI, preparing students to apply AI in both creative and technical contexts.

The Master’s program teaches key skills in the fields of media and communication, management, marketing, and technology. The program focuses on the fields of technical, media, content-related and cross-industry convergence. End devices such as smartphones and tablets take center stage in technical or media convergence. Content-related convergence relates to the multiple uses of content (e.g. film, computer games, books with similar themes/contents) and cross-industry convergence relates to the blurring of boundaries in the TIMES sector (technology, information, media, entertainment, and security). These forms of convergence constitute new challenges for companies, which is why skills in the fields of cultural studies and media studies, economics, and technical sciences are increasingly important.