6 Marketing Degree Programs in Germany

MBA International Management - Data-Driven Marketing. The ESB MBA at Reutlingen University offers an engaging blend of theoretical knowledge and practical skills to equip future marketing leaders. Students are taught a wide range of topics from the fundamentals of digital marketing to applications of artificial intelligence through interactive teaching methods, project collaboration, and real-world case studies.

The MSc of Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, the program focuses on how to apply key strategic marketing aspects in an increasingly digital and globalized world.

Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels? Learn to use the potential of artificial intelligence (AI), marketing and sales.

MSc in Management of the Flavor & Fragrance Industry. Dive into the heart of an industry that's not just about scents and flavors, but a symphony of science, creativity, and sustainability. Our Master of Science program, nestled in the picturesque French Riviera, offers you a gateway to one of the most dynamic and rapidly evolving industries globally.

Are you interested in communication, business and IT and have an affinity for social media and the new media? They want the tools of marketing and the diverse ones

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!