The Pontifical University of John Paul II in Krakow
BA in Communication and Media Studies
Kraków, Poland
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
PLN 5,600 / per semester
STUDY FORMAT
On-Campus
Key Summary
About: The BA in Journalism and Social Communication Studies at The Pontifical University of John Paul II in Krakow (UPJPII) prepares students for journalism and social communication using new information and communication technologies. Graduates learn social communication theory; press, radio, television and online journalism; multimedia production; ethics; language, rhetoric and creative writing; promotion, advertising, marketing, branding; and digital media analysis, management and intercultural communication.
Career Outcomes: Graduates can work in broadcasting, digital newsrooms, PR, marketing, advertising, media management, editorial offices, content production, network analytics, event agencies and press offices. Employers include TVP1, TVP Kraków, Radio Kraków, Interia.pl and regional press.
The BA in Journalism and Social Communication Studies prepare students for specialization in the field of modern journalism and innovative social communication with the use of new information and communication technologies.
After enrolling in these studies, the graduate will gain knowledge and skills in the following areas: social communication and media in the information society; modern press, radio and television journalism; online journalism based on digital applications; television, radio and multimedia production and implementation; ethical competencies and communicating positive values; language culture, journalistic rhetoric and style, creative writing; promotion, advertising, marketing and branding; use of digital media in communication; digital media analysis and management.
The graduate will also gain practical competencies in the areas of modern journalism; interpersonal, social and intercultural communication; camera operator and image editor; sound engineer and sound editor; specialist in marketing communication and public relations; radio and television production and production; press and art photography; creativity in new media; organization of editorial work and managing editorial offices; press advocacy and management of press offices; media management and network analytics.
The variety and richness of the educational offer in all specialities guarantees its graduates professional preparation for work in a wide area of media and social communication. Our graduates work in TVP1, TVP Kraków, Radio Kraków, Interia. pl and other portals, in editorial offices of the regional and central press, PR agencies, advertising agencies, network analysis corporations, in press offices, event agencies, etc.
1st Year: Semester I - Winter
- Philosophy of the media (4 ECTS)
- Sociology (4 ECTS)
- Media in the teaching of the Catholic Church (4 ECTS)
- Introduction to communication (4 ECTS)
- History of the media (2 ECTS)
- Media genres (3 ECTS)
- Media genres (2 ECTS)
- Press journalism workshops (2 ECTS)
- Organization and mission of the university (1 ECTS)
- Communication and media technologies (2 ECTS)
- Foreign language course (2 ECTS)
- Physical education (0 ECTS)
- Total: 30 ECTS
1st Year: Semester I - Summer
- Polish history and culture (4 ECTS)
- Digital media - technology and product (4 ECTS)
- Interpersonal communication (4 ECTS)
- History of the media (4 ECTS)
- Media linguistics (4 ECTS)
- Journalistic rhetoric (2 ECTS)
- Desktop publishing workshops (2 ECTS)
- Sources of journalistic information (2 ECTS)
- Radio journalism workshops (2 ECTS)
- Foreign language course (2 ECTS)
- Physical education (0 ECTS)
- Lecture JPII (0 ECTS)
- Total: 30 ECTS
2nd Year: Semester III - Winter
- Christian culture of Europe (4 ECTS)
- Contemporary political systems (4 ECTS)
- Promotion, advertising and marketing (4 ECTS)
- Contemporary media around the world (4 ECTS)
- Public relations (2 ECTS)
- TV journalism workshops (2 ECTS)
- Internet journalism workshops (2 ECTS)
- Sound engineering (2 ECTS)
- Camera operator/video engineering (2 ECTS)
- Foreign language course (2 ECTS)
- The art of self-presentation (2 ECTS)
- Total: 30 ECTS
2nd Year: Semester IV - Summer
- Heritage of John Paul II (4 ECTS)
- Media literacy (4 ECTS)
- Protection of intellectual property (4 ECTS)
- Methodology of information and research (2 ECTS)
- Editorial office and editing (2 ECTS)
- Press and art photography (2 ECTS)
- Media relations (2 ECTS)
- Social media (2 ECTS)
- Image communication of local culture (2 ECTS)
- Foreign language course (1+2 ECTS)
- Professional apprenticeship (3 ECTS)
- Total: 30 ECTS
3rd Year: Semester V - Winter
- Social psychology (4 ECTS)
- The Bible in the culture of the world (4 ECTS)
- Intercultural communication (4 ECTS)
- Media management (4 ECTS)
- Introduction to media studies (2 ECTS)
- Journalism workshops (2 ECTS)
- Video and radio journalist (2 ECTS)
- Computer graphics and virtual reality (2 ECTS)
- Foreign correspondent – theory and practice (2 ECTS)
- BA seminar I (4 ECTS)
- Total: 30 ECTS
3rd Year: Semester VI - Summer
- Economics and finances (4 ECTS)
- Media ethics (4 ECTS)
- Mediation and negotiation strategies (4 ECTS)
- Image consulting (2 ECTS)
- Press office (2 ECTS)
- Radio production (2 ECTS)
- TV production (2 ECTS)
- Media crisis management (2 ECTS)
- Image communication of local culture (2 ECTS)
- BA seminar II (4 ECTS)
- Professional apprenticeship (4 ECTS)
- Total: 30 ECTS