The Pontifical University of John Paul II in Krakow
BA in Communication and Media Studies

Kraków, Poland

DEGREE TYPE

DURATION

3 years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

Request application deadline

EARLIEST START DATE

Oct 2025

TUITION FEES

PLN 5,600 / per semester

STUDY FORMAT

On-Campus

Key Summary

About : The BA in Communication and Media Studies explores the theoretical and practical aspects of media and communication. This program covers topics like media ethics, audience analysis, and digital communication. You'll engage with various media forms and contexts to understand their impact on society. The degree typically takes three years to complete and emphasizes both critical thinking and creative skills.

Career Outcomes : Graduates can pursue careers in journalism, public relations, advertising, digital media, and communication management. The program prepares you for roles that involve media strategy, content creation, and audience engagement. You’ll be equipped with skills that are valuable in an ever-evolving media landscape.

Introduction

The BA in Journalism and Social Communication Studies prepare students for specialization in the field of modern journalism and innovative social communication with the use of new information and communication technologies.

After enrolling in these studies, the graduate will gain knowledge and skills in the following areas: social communication and media in the information society; modern press, radio and television journalism; online journalism based on digital applications; television, radio and multimedia production and implementation; ethical competencies and communicating positive values; language culture, journalistic rhetoric and style, creative writing; promotion, advertising, marketing and branding; use of digital media in communication; digital media analysis and management.

The graduate will also gain practical competencies in the areas of modern journalism; interpersonal, social and intercultural communication; camera operator and image editor; sound engineer and sound editor; specialist in marketing communication and public relations; radio and television production and production; press and art photography; creativity in new media; organization of editorial work and managing editorial offices; press advocacy and management of press offices; media management and network analytics.

The variety and richness of the educational offer in all specialities guarantees its graduates professional preparation for work in a wide area of media and social communication. Our graduates work in TVP1, TVP Kraków, Radio Kraków, Interia. pl and other portals, in editorial offices of the regional and central press, PR agencies, advertising agencies, network analysis corporations, in press offices, event agencies, etc.

Admissions

Curriculum

1st Year: Semester I - Winter

Philosophy of the media (4 ECTS)
Sociology (4 ECTS)
Media in the teaching of the Catholic Church (4 ECTS)
Introduction to communication (4 ECTS)
History of the media (2 ECTS)
Media genres (3 ECTS)
Media genres (2 ECTS)
Press journalism workshops (2 ECTS)
Organization and mission of the university (1 ECTS)
Communication and media technologies (2 ECTS)
Foreign language course (2 ECTS)
Physical education (0 ECTS)
Total: 30 ECTS

1st Year: Semester I - Summer

Polish history and culture (4 ECTS)
Digital media - technology and product (4 ECTS)
Interpersonal communication (4 ECTS)
History of the media (4 ECTS)
Media linguistics (4 ECTS)
Journalistic rhetoric (2 ECTS)
Desktop publishing workshops (2 ECTS)
Sources of journalistic information (2 ECTS)
Radio journalism workshops (2 ECTS)
Foreign language course (2 ECTS)
Physical education (0 ECTS)
Lecture JPII (0 ECTS)
Total: 30 ECTS

2nd Year: Semester III - Winter

Christian culture of Europe (4 ECTS)
Contemporary political systems (4 ECTS)
Promotion, advertising and marketing (4 ECTS)
Contemporary media around the world (4 ECTS)
Public relations (2 ECTS)
TV journalism workshops (2 ECTS)
Internet journalism workshops (2 ECTS)
Sound engineering (2 ECTS)
Camera operator/video engineering (2 ECTS)
Foreign language course (2 ECTS)
The art of self-presentation (2 ECTS)
Total: 30 ECTS

2nd Year: Semester IV - Summer

Heritage of John Paul II (4 ECTS)
Media literacy (4 ECTS)
Protection of intellectual property (4 ECTS)
Methodology of information and research (2 ECTS)
Editorial office and editing (2 ECTS)
Press and art photography (2 ECTS)
Media relations (2 ECTS)
Social media (2 ECTS)
Image communication of local culture (2 ECTS)
Foreign language course (1+2 ECTS)
Professional apprenticeship (3 ECTS)
Total: 30 ECTS

3rd Year: Semester V - Winter

Social psychology (4 ECTS)
The Bible in the culture of the world (4 ECTS)
Intercultural communication (4 ECTS)
Media management (4 ECTS)
Introduction to media studies (2 ECTS)
Journalism workshops (2 ECTS)
Video and radio journalist (2 ECTS)
Computer graphics and virtual reality (2 ECTS)
Foreign correspondent – theory and practice (2 ECTS)
BA seminar I (4 ECTS)
Total: 30 ECTS

3rd Year: Semester VI - Summer

Economics and finances (4 ECTS)
Media ethics (4 ECTS)
Mediation and negotiation strategies (4 ECTS)
Image consulting (2 ECTS)
Press office (2 ECTS)
Radio production (2 ECTS)
TV production (2 ECTS)
Media crisis management (2 ECTS)
Image communication of local culture (2 ECTS)
BA seminar II (4 ECTS)
Professional apprenticeship (4 ECTS)
Total: 30 ECTS