The Hang Seng University of Hong Kong (HSUHK)
Bachelor of Journalism and Communication (Hons)
Hang Shin Link, Hong Kong
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
07 Jun 2026*
EARLIEST START DATE
Sep 2026
TUITION FEES
HKD 153,820 / per year **
STUDY FORMAT
On-Campus
* for international students
** for international students
The Bachelor of Journalism and Communication (Honours) (BJC) programme is the first 4-year undergraduate programme in Hong Kong that converges Business, Journalism, Public Relations and Corporate Communication in one curriculum. The programme strikes a balance between theory and practical training. It offers local and overseas internship opportunities as well as exchange programmes to students with a view to broadening their horizons and enhancing their critical thinking, creativity and presentation skills. We strive to train students to become communication professionals in the fields of Business Journalism and Corporate Communication. Students may choose either one of the following two concentrations in the BJC programme:
- Business Journalism
- Corporate Communication
Programme Objectives
To Equip Students with:
- Competence in professional communication in English, Chinese and other forms of communication
- State-of-the-art knowledge of theories and principles in journalism and communication from regional and intercultural perspectives
- Critical and creative abilities in analysing the complexities of media and applying theories to various contexts, especially business contexts
- Competence in converged communication skills in business communication and corporate communication
- A strong sense of social responsibility and high commitment to professional ethics
Entrance Scholarships
International students (ASEAN) / (Non-ASEAN)
Entrance scholarships with quotas are now offered to non-local applicants from ASEAN countries and other countries/regions (excluding Greater China regions), with full/half-tuition fee and accommodation fee for 4 consecutive academic years. On-campus (Year 1) or university administered (Year 2-4) accommodation is guaranteed, subject to scholarship renewal.
Mainland students with non-JEE qualifications, Macao and Taiwan students
Entrance scholarships with quotas are now offered to non-local Mainland students with non-JEE qualifications, Macao and Taiwan students, with full/half-tuition fee for 4 consecutive academic years. On-campus or university administered accommodation is guaranteed for the first year of study for non-local Year 1 students.
More details can be found from HSUHK's official website .
Year 1
Business Education
- ECO1000 Principles of Economics
Common Core Curriculum
- CHN1000 Freshmen Chinese
- CHN1002 Chinese Literature Appreciation
- ENG1001 University English (I)
- ENG1002 University English (II)
- CCC1000 University and Liberal Arts Education
- COM1000 Contemporary Information Technologies
Major Studies
- Journalism and Communication
- BJC1001 News Reporting and Media Writing in Chinese
- BJC1002 Introduction to Audio-Visual Production
- BJC1011 Introduction to Journalism and Communication
Free Elective Modules
- Free Elective x 1
Year 2
Business Education
- MGT1002 Principles of Management
Common Core Curriculum
- CHN2001 Applied Putonghua
- ENG2001 English for Academic Purposes
- AMS2340 Introduction to Social Statistics
FuturEdge Cluster x 2#
Major Studies Journalism and Communication
- BJC2001 News Reporting and Media Writing in English
- BJC2002 Communication Theories
- BJC2003 Social Media Editing
Major Elective x 1
Free Elective Module
- Free Elective x 1
# The FuturEdge Programme is part of the Common Core Curriculum (CCC). It consists of one FuturEdge core module and six modules from the three FuturEdge Clusters (Clusters A, B, and C), totalling 21 credits. All students are required to pass the core module and two modules from each of the three clusters.
Year 3
Business Education
- Business Elective x 2
Common Core Curriculum
- ENG3002 English for Professional Communication
- FuturEdge Cluster x 2#
Major Studies Journalism and Communication
- BJC3001 Communication Research Methods
- BJC3002 Media Law and Ethics
Business Journalism Concentration
- BJC3101 Introduction to Business Journalism
- BJC3102 Introduction to Broadcast Journalism
- BJC3103 Business and Financial News Reporting and Writing
- BJC3104 Business Journalism Practicum
Major Elective x 1
Corporate Communication Concentration
- BJC3201 Introduction to Corporate Communication
- BJC3202 Corporate Communication Writing
- BJC3203 Corporate Communication Practicum
- BJC4202 Crisis and Issues Management
Major Elective x 1
# The FuturEdge Programme is part of the Common Core Curriculum (CCC). It consists of one FuturEdge core module and six modules from the three FuturEdge Clusters (Clusters A, B, and C), totalling 21 credits. All students are required to pass the core module and two modules from each of the three clusters.
Year 4
Business Education
- Business Elective x 2
Common Core Curriculum
- FuturEdge Cluster x 2#
Major Studies Journalism and Communication
- BJC4001 Online Journalism and New Media
Business Journalism Concentration
- BJC4102 Topical Studies in Business Journalism
Major Elective x 2
Corporate Communication Concentration
- BJC4201 Persuasive Communication
- BJC4203 Topical Studies in Corporate Communication
Major Elective x 1
Free Elective Modules
- Free Elective x 2
# The FuturEdge Programme is part of the Common Core Curriculum (CCC). It consists of one FuturEdge core module and six modules from the three FuturEdge Clusters (Clusters A, B, and C), totalling 21 credits. All students are required to pass the core module and two modules from each of the three clusters.
Internships
“Internship” is an elective module in the BJC Programme and is offered in the summer of Year 3. Students are given opportunities to work in various reputable news agencies, radio stations, commercial institutions, advertising agencies, marketing companies and public relations companies, including local and overseas ones. This scheme plays a crucial role in providing students with hand-on experience and increasing their employability in the job market.
There are many employment options for graduates, for example:
- Public Relations work
- Media work (TV, Radio and Newspaper)
- Commercial Publishing work
- Corporate & Executive Management positions
- Translations work related to Business, Finance and Trade
- Government civil servants