MSc Data Science & Artificial Intelligence

Program overview

With 2 internationally recognized certificates and through close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning of the program, with the reality and multilayered complexity of big data, data-driven marketing, and marketing analytics.

• Duration: 12 months
• Campus: Toulouse
• Language: English
• Mode: Full-time
• Tuition Fees: 20000€
• Application Fees: 100€
• Intake: September 2024
• Deadline: 15 July 2024

Why this program?

The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data has engendered a global business paradigm shift: the advent of a data-driven business era.

In a new data-driven business world, marketing professionals must get used to evolving in a volatile, fast-changing, and technology-driven business environment, and thus acquire new forms of expertise and skills that are at the junction of Digital Marketing Innovation, Analytics, but also Artificial Intelligence.

Strengths

• The program relies on an innovating, problem-based, pedagogical approach merging the disciplines of marketing, business analytics, and computer science.
• Through close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning, with the reality and multi-layered complexity of data-driven marketing and marketing analytics.
• Students will participate in real, business-led case studies.

Certifications

• Data Visualization: Tableau Desktop Specialist

• Cloud Computing (Microsoft Azure)

• Data Science (Microsoft Azure)

• TBS Consulting Certification is available: one week, 4 consulting companies

• CGE (Conférence des Grandes Ecoles) accreditation: delivered to 12-month formation delivering a Bac+6 diploma. It targets a public wishing to acquire an expertise, a double degree or wishing to deepen a field. The strong involvement of professionals in the teaching and the obligation to complete at least 4 months of internship offer graduates the value of a highly professionalized training program.

Calendar

Program Design

Total number of hours: 450h

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.

Professional expertise

8 Course units:

1. Data-driven Business & Society
   Objective: To describe and to analyze the specificities and challenges induced by the big data phenomenon.
2. Big Data Analytics
   Objective: To prepare the data, to build and estimate models and to extract insights from large structured and non-structured data sets.
3. New trends in marketing
   Objective: To explain the key challenges and latest trends in both consumer behavior and marketing innovation.
4. Data-driven marketing
   Objective: To solve marketing problems by applying the most important techniques that are used in datadriven marketing.
5. Machine learning & Artificial Intelligence
   Objective: To solve marketing problems and to get insights from data by implementing artificial intelligence techniques (including Machine Learning and Deep Learning).
6. Big Data programming
   Objective: To write advanced computer programs to analyze vast amounts of data.
7. International perspective in Big Data, Marketing analytics and Artificial Intelligence
   Objective: To build your own professional network and to facilitate your professional international integration.
8. Business Analytics and Artificial Intelligence, research methods and Dynamics
   Objective: To write a high-quality scientific report on a topic related to Data Sciences, Business Analytics or Artificial Intelligence.

Certificate designed by 26 professors & leadership and management professionals in collaboration with TBS Career Starter.

“Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allow to effectively manage your career.

2 Courses units:

Management and leadership skills

Objective: Acquire nine key competencies to lead teams and manage your professional career.

Career agility

Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.

The Career Starter is a support center that helps students define and develop their career project. Through several lectures, workshops, individual tests and coaching sessions, a specialist will support each student from their first questions to looking for the right internship or job.

Coaching: we support you in your reflection on your skills, strengths and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.

Personal Branding: you will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.

Consulting Mission

A unique exercise that is a major asset in your program!

For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.

Examples of partner companies

Aerospace Valley, AIRBUS, Cap Gemini, Comtesse du Barry, Continental Automotive, EY, Hilti, Mars Petfoods, Motorola, Thalès, Rockwell & Collins.

Master Thesis

Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.

Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.

The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.

Internship

Students may carry out an internship in the company of their choice for a period of 6 months.

Benefits

• Master the key challenges and latest trends in both consumer behavior and marketing innovation.
• Solve marketing problems by applying the most important techniques that are used in data-driven marketing.
• Gather insights from data by implementing artificial intelligence techniques (including Machine Learning and Deep Learning).
• Write advanced computer programs to analyze vast amounts of data.

This MSc is ranked #4 in the QS ranking.

• Marketing scientist
• Marketing Strategist
• E-marketer
• Data strategist
• Data planner
• Data analyst
• Customer intelligence manager
• Operational researcher/Experts in marketing analysis/Marketing research/CRM/Credit analysis