MSc Data Science & Artificial Intelligence
Toulouse, France
MSc
DURATION
24 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 21,000 / per course *
STUDY FORMAT
On-Campus
* Tuition fee
Key Summary
The MSc Data Science & Artificial Intelligence program at TBS Education is designed to equip students with both technical expertise in AI and essential soft skills, preparing them to address contemporary business challenges and contribute to future decision-making processes.
Program Structure
Year 1 of the International Pre-Master includes online core courses (September to December), followed by on-campus studies in Toulouse or Barcelona (January to April). This program is a gateway to a Master of Science for students with a 3-year Bachelor Degree (180 ECTS).
Year 2 – Master of Science:
Semesters 1 & 2 (September to March): Students will engage in specialized courses covering topics such as data-driven business and society, big data analytics, machine learning, and artificial intelligence. The curriculum also emphasizes professional expertise development, soft skills certification, and includes a company consulting mission.
Semester 3: Mandatory 6-month internship accompanied by the completion of a master’s dissertation.
- Duration: 12 months
- Campus: Toulouse
- Language: English
- Mode: Full-time
- Intake: September 2026
Strengths
- The program relies on an innovating, problem-based, pedagogical approach merging the disciplines of marketing, business analytics, and computer science.
- Through close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning, with the reality and multi-layered complexity of data-driven marketing and marketing analytics.
- Students will participate in real, business-led case studies.
Certifications
- Microsoft Certified: Azure Fundamentals (AZ900)
- Microsoft Certified: Azure Data Scientist Associate (DP100)
- Tableau Certified Data Analyst
Calendar
Program Design
Total number of hours: 450h
This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.
Professional expertise
Course units:
- Data-driven Business & Society Objective: Big Data to Data-Driven business, Ai for Business, Generative AI Hackathon.
- Big Data Analytics Objective: Business statistics, analytics, data science, advanced R programming, BI and data visualization
- New Trends in Marketing
- Data-driven Marketing Objective: Marketing analytics, marketing innovation
- Machine Learning & Artificial Intelligence Objective: From Data Science to Machine Learning, Advanced Machine Learning, Deep Learning.
- Big Data Programming Objective: Python for Data Science, Social Media Analytics, Distributed Database Management.
- International Perspective in Big Data, Marketing Analytics and Artificial Intelligence Objective: Data Governance, New Trends in Data Analytics & AI, Airbus intrapreneurship innovation sprint
- Data Science for Business: Data-Driven decision usign SQL, Knowledge Extraction using NO SQL in digital ecosystem, Time Series Analytics
- Research Methods and Dynamics : Introduction to research methods.
Certificate designed by 26 professors & leadership and management professionals in collaboration with TBS Career Starter.
“Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allow to effectively manage your career.
2 Courses units:
Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.
Career agility
Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.
The Career Starter is a support center that helps students define and develop their career project. Through several lectures, workshops, individual tests and coaching sessions, a specialist will support each student from their first questions to looking for the right internship or job.
Coaching: we support you in your reflection on your skills, strengths and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.
Personal Branding: you will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.
Consulting Mission
A unique exercise that is a major asset in your program!
For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.
Examples of partner companies
Aerospace Valley, AIRBUS, Cap Gemini, Comtesse du Barry, Continental Automotive, EY, Hilti, Mars Petfoods, Motorola, Thalès, Rockwell & Collins.
Master Thesis
Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.
Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.
The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.
Internship
Students may carry out an internship in the company of their choice for a period of 6 months.
Benefits
- Master the key challenges and latest trends in both consumer behavior and marketing innovation.
- Solve marketing problems by applying the most important techniques that are used in data-driven marketing.
- Gather insights from data by implementing artificial intelligence techniques (including Machine Learning and Deep Learning).
- Write advanced computer programs to analyze vast amounts of data.
This MSc is ranked #4 in the QS ranking.
To assist our students financially, we offer the following discounts for our Master of Science programs. Please bear in mind that discounts and offers of financial support are exclusive and cannot be combined together.
Early Bird Discount
You can get a 10% discount on your tuition fees if you apply and pay before February 20th, 2026. Please note that this is the only discount which may be cumulated with others.
Partner University Discount
Students from TBS partner universities and/or students having spent one semester at a TBS campus as part of an exchange program receive a 10% discount on their tuition fee.
Sibling Discount
If you have a brother or sister who is currently enrolled in a TBS program, you will receive a 15% discount on your tuition fees.
Special Discount
You can get this 15% discount based on the excellence of your grades and overall profile. (limited)
Couples Discount
If you’re married/have a child together and both apply for a TBS program for the same year, you will receive a 20% discount on the tuition fees of one of the programs.
Excellence Discount
You can get this 25% discount if you have >610 GMAT score or >75% GPA ; 7.0 IELTS; a great performance during the interview. (limited)
Impact Discount
You can get this 25% discount if you have a strong environmental/humanitarian/CSR project and a good academic file. (limited)
External Scholarships
A number of French associations also award scholarships to international students studying in France:
Eiffel Scholarship
The Eiffel Excellence Scholarship Program is managed by the French Ministry of Europe and Foreign Affairs to enable French higher education establishments to attract top foreign students to enroll in French Master’s and PhD courses.
The application process for the Eiffel scholarship is extremely selective. Candidate students must be non-French and be less than 25 years old while they must prove excellent academic results. This scholarship can award up to €1,000 per month to successful candidates.
Campus France Scholarship Information
International students wishing to study in France can also apply for a choice of national scholarships. For more information contact Campus France.
- Marketing scientist
- Marketing Strategist
- E-marketer
- Data strategist
- Data planner
- Data analyst
- Customer intelligence manager
- Operational researcher/Experts in marketing analysis/Marketing research/CRM/Credit analysis


