South East Technological University
BA (Hons) in Public Relations and Media
Carlow, Ireland
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 13,500
STUDY FORMAT
On-Campus
Key Summary
What is the Course about?
This course provides graduates with the knowledge and skills to step into an exciting communications career. Public Relations (PR) helps maintain lines of communication between an organisation and its publics. The BA (Hons) Public Relations and Media shows students how to work as thoughtful professionals, using personal skills and media technologies to influence and persuade audiences and publics. Media is a collective term for the platforms used to send messages to mass audiences. The media is recognised as a powerful messenger in all our lives that tells us what and how to think about local and global events. We need and use media to help us communicate who we are to the world.
Special Features
- Industry-level skills to work in media or public relations
- Modern television and radio studios
- Highly qualified and experienced lecturers and staff
- Excellent employment opportunities in media, public relations and creative industries
Do you have the following skills and interests?
- Great interpersonal skills
- An ability to write and tell stories
- An interest in media and business - celebrities, politics, investigations, crises, local and global events
- A hands-on approach to creating content - photography, video editing, media writing, digital design, podcasting and journalism
- Excellent communication and presentation skills
- Experience working with social media - Instagram, Facebook, TikTok, Twitter, etc.
Year 1
Semester 1
- Introduction to Digital Marketing
- Introduction and History of Public Relations
- Management 1
- Professional Writing and Research in the Digital Age
- Introduction to Media Studies 1
- Introduction to Information Technology
Semester 2
- Management 2
- Social Media Marketing
- Theories and Best Ethical Practice in Public Relations
- Social Psychology
- Introduction to Media Studies 2
- Applied Information Technology
Year 2
Semester 3
- Visual Language and Communications
- Fundamentals of Media and Public Relations Law 1
- Fundamentals of Marketing
- Public Relations Research and Evaluation
- Creative Video
Semester 4
- Fundamentals of Media and Public Relations Law 2
- Information Technology and New Media
- Contemporary Marketing Practice
- Creative Radio and Storytelling
- Specialist Areas in Public Relations
Year 3
Semester 5
- Contemporary Communication Design
- Content Writing
- New Ethics Media
- Network in Public Relations
- Journalism
Semester 6
- Work Placement
- Study Semester Abroad
- Corporate Social Responsibility
- Marketing for Services
- New Product Innovation
- Public Relations and Internship Project
Year 4
Semester 7
- Contemporary Irish Literature
- Digital Marketing
- Event Management
- Public Relations Campaign Project
- Podcasting and Multiscreen Production
Semester 8
- Media and Society
- Digital Marketing Planning
- Ireland on Screen
- Lead Portfolio
- Dissertation
Given the growing influence of the media and PR industries, the job opportunities in the sector are many and varied. Graduates are working in traditional media such as radio and TV; others are working as executives in media marketing careers and at advanced levels in the public relations departments of blue-chip companies and organisations.
Graduates are particularly skilled at corporate communications tasks such as web content development, crafting press releases, creating video and audio artefacts, and the management of internal and external communications.
Course Structure
The course runs over a four-year period and contains a mix of practical and theoretical media and PR subjects.