DURATION
13 months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
11 Feb 2026
EARLIEST START DATE
09 Mar 2026
TUITION FEES
EUR 40,000 *
STUDY FORMAT
Blended
* to be paid in four installments
Key Summary
Introduction
Get more juice from your talent
Four different cities – Milano, Barcelona, Roma, and Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data, and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project.
Why choose us?
Upgrade Your Knowledge
Through exposure to new managerial models, analysis of international cases across different sectors and markets and exchange of experiences with peers, faculty, and practitioners, to enhance your strategic vision.
Enhance Your Professional Development
By delving into managerial areas that complement your existing expertise, enabling you to build a comprehensive understanding of how to effectively integrate and manage all marketing and sales levers.
Prepare for Leadership
By developing the necessary skills to make a significant career leap, taking on roles with greater responsibility and impact.
5 reasons why EMMS is the right program for you
- 2 TOP RANKED EUROPEAN BUSINESS SCHOOLS: ESADE AND SDA BOCCONI
- 13-MONTH PART-TIME FORMAT, COMBINING AN IMMERSIVE LEARNING EXPERIENCE (ON-CAMPUS SESSIONS IN MILAN, BARCELONA, MADRID, ROME) WITH AN EXTENSIVE LEARNING EXPERIENCE (TO REVISE AND APPLY KEY FRAMEWORKS IN YOUR DAILY PROFESSIONAL ENVIRONMENT)
- 16 COURSES, 5 WORKSHOPS, 1 FIELD PROJECT WITH TOP INTERNATIONAL COMPANIES
- INDIVIDUAL EXECUTIVE COACHING
- LEADERSHIP SERIES WITH TOP EXECUTIVES
Ideal Students
Who is it for?
The ideal candidate has established professional experience at a senior level in b2b and b2c companies or is an entrepreneur who is looking to expand their horizons in Marketing and Sales and take the next step in their career.
The ideal candidate should also have a strong desire to:
- Be an executive with a toolbelt of broad perspectives.
- Take a leap forward into a global context with an open mind.
- Fuel their career and executive education.
- Be part of a network of top-ranked schools with worldwide connections
Admissions
Scholarships and Funding
Each year multiple scholarships and tuition waivers are available for outstanding candidates, thanks to the ongoing support of companies, other organizations, as well as our alumni and current students.
SDA Bocconi EMMS class in Digital Marketing and Integrated Communication
Reshaping the commercial value chain: the transition to a multi-channel world and the co-petition
Curriculum
Program
16 courses and 4 face-to-face workshops divided into 7 part-time modules. Here are the numbers of a program that explores all aspects of marketing & sales, including Digital Business & 360° Communication, Big Data Analysis, Social Media Marketing, and CRM and Business Intelligence. The courses are the building blocks for your EMMS experience, and they provide a common language for all participants. Furthermore, in the workshops, you will have the opportunity to address particular issues from a new perspective. Finally, with field projects, you will put what you have learned into action.
Structure: 20th edition, from 9th March 2026 to April 2027
Module 1 - Milano Module at SDA Bocconi Campus
- Marketing Management
- Sales Management 1
- Workshop: Consumption Innovation
Module 2 - Barcelona Module at Esade Campus
- Marketing Research
- International Marketing Management
- Marketing Analytics in the Era of Big Data
- Workshop: Leading and Managing People
Module 3 - Milano Module at SDA Bocconi Campus
- Channel & Retail Management
- Digital Marketing and Integrated Communication
- Strategic Marketing Management
Module 4 - Barcelona module at Esade Campus
- Finance for Marketing & Salesn
- Brand Management
- Sustainable Marketing
- Workshop Metaverse & Marketing
Module 5 - Madrid module at Esade campus
- CRM and AI for MArketing and Sales
- Sales Management 2
- Social Media Marketing
Modulo 6 - Roma module at SDA Bocconi Campus
- Marketing Creativity & Innovation
- Price Strategy and Management
Modulo 7 - Barcelona Module at Esade Campus
- Workshop: Negotiation Skills
- Workshop: Communication Skills and Public Speaking
- Field Project Discussion
Individual Executive Coaching
EMMS provides individual assessment and development of Professional Competencies and Sales Skills so that each participant will develop a plan to improve their professional profile. The applications used are Predictive Index, PRO, and SSAT provided by PI Worldwide. They combine tests and personal guidance conducted by Prímula Asesores.
Field Projects
You will be expected to carry out a business project for a company, which represents a practical, real-life application of skills and knowledge gained in the classroom.
A Successful Blended Learning Model
On-campus modules and exams take up to 32 working days and 4 Saturday mornings and are divided between Italy and Spain. Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are in distance learning.
Rankings
- 3rd European B-schools Bloomberg Businessweek
- 6th European B-schools Financial Times
- 1st Overall Satisfaction (WW) Global MBA Rankings Financial Times
Financial Times
- #6 European B-School Rankings 2025
- #2 EU - #4 WW Global MBA Rankings 2025
- #1 WW Environmental impact Global MBA Rankings 2024
- #5 EU - #6 WW Custom Education Rankings 2024
- #8 EU - #10 WW Executive Education Open Rankings 2024
- #14 EU - #23 WW Executive MBA Ranking 2024
The Economist
- #2 EU Full-Time MBA Ranking 2022
- #13 WW Full-Time MBA Ranking 2022
- #3 EU for Faculty Quality Full-Time MBA Ranking 2022
QS - Top MBA
- #10 EU QS Global MBA Rankings 2024 - Europe
- #21 WW QS Global MBA Rankings 2024
- #1 WW Return on Investment QS Global MBA Rankings 2024
- #7 WW QS Executive MBA Rankings 2024: Joint Programmes
Program Tuition Fee
Accreditations
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.