Master of Arts in Media Studies
Zouk Mosbeh, Lebanon
MA
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 590 / per credit
STUDY FORMAT
On-Campus
Key Summary
Mission
The mission of the Master of Arts program in Media Studies is to equip its graduates to become lifelong commentators, media content creators, and media interpreters in an increasingly interconnected world. The program offers students the conceptual and analytical tools, along with hands-on experience, necessary to embark on careers in communication, to advance their academic pursuits at the doctoral level, and to assist those already employed in these fields in enhancing their expertise in their chosen areas of study.
Program Educational Objectives
The program will prepare students to:
- Pursue higher studies towards a doctoral degree.
- Acquire in-depth knowledge and research skills in the workplace.
- Contribute to the growth and ethical development of the field in Lebanon and the region.
Core Courses (12cr.)
- COA 610 Theories of Mass Communication
- COA 613 Semiotics of Images
- COA 652 Advanced Research Methods in Mass Communication
- COA 680 Seminar in Mass Communication Law and Ethics
Major Requirements (18cr.)
Advertising Emphasis
- ADM 620 Advertising and Marketing Management
- ADM 621 Seminar in Integrated Marketing Communication
- ADM 650 Advanced Media Planning
- ADM 651 Advanced Creative Strategy in Advertising
- COA 690 Thesis I
- COA 691 Thesis II
Electronic Journalism Emphasis
- JOU 610 Newsroom Management
- JOU 630 PR Programs and Campaigns
- JOU 635 Issue Anticipation and Crisis Management
- JOU 640 Online Journalism
- COA 690 Thesis I
- COA 691 Thesis II
TV Production and Management Emphasis
- COA 630 Broadcast Station Management
- COA 631 Media and Politics
- COA 635 Television and Promotional Strategies
- COA 650 Advanced Television Production
- COA 655 Documentary Films
- COA 690 Thesis I
- COA 691 Thesis II
Media Data Analytics Emphasis
- CSC 602 Python Programming for Data Analytics
- CSC 608 Advanced Data Science
- CSC 609 Information Presentation and Visualization
- CSC 648 Digital Media Analytics
- COA 690 Thesis I
- COA 691 Thesis II
Upon graduation, students should be able to:
- Communicate ideas for effective media production.
- Synthesize diverse perspectives in order to contribute to an ethical media environment.
- Apply appropriate research methodologies to produce scholarly work.
- Employ effective communication strategies in the production and consumption of traditional and digital media.