Bachelor in Neuromarketing (On-Campus)
Barcelona, Spain
Bachelor's degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 8,000 *
STUDY FORMAT
On-Campus, Blended
* on campus | Hybrid 7,000€
The Hybrid Bachelor's in Neuromarketing at NEURO Business School combines online learning with an immersive 8-week on-campus experience in Barcelona. Students gain practical knowledge about consumer behavior, branding, and decision-making through digital classes and in-person activities. The on-campus period allows students to work on real projects, collaborate with peers, and interact directly with professors. This format offers the flexibility of online study with the added value of international campus experience.
Program Overview
The Bachelor in Neuromarketing at NEURO Business School is a program that combines all the basics of business—entrepreneurship, finance, marketing—with the power of neuroscience. You will learn how the brain makes decisions and how to use this knowledge to create smarter strategies and grow a business.
This program adds neuromarketing and neuropsychology to your education, giving you skills that most professionals don’t have. This is what will make you stand out in the job market.
With internships and career guidance built into the program, you will discover your strengths, gain real-world experience, and graduate ready to succeed anywhere in the world. Accredited by the Swiss School of Business Research (SSBR), recognized by EduQua.
Program Objectives
- Gain solid knowledge in entrepreneurship, finance, marketing, and management.
- Understand how the brain makes decisions and how to apply this in business.
- Use neuromarketing tools to create effective strategies and campaigns.
- Develop leadership, communication, and teamwork skills.
- Apply business knowledge in real situations through internships.
- Learn to identify your strengths and build a successful career path.
Graduates with this degree possess a unique skill set that allows them to apply insights from neuroscience
- Business development in International organisations.
- Project Management, Neuroleadership.
- Marketing research departments.
- Risk and customer analysis roles (in banking, distance selling companies, insurance companies, etc.).
- Control and management services.
- E-commerce
- Private and public organisations (hospitals, Social Security, employment agencies, chambers of commerce, local authorities, etc.).
Targeted Professions. Upon completion of the program, you'll be well-prepared for the following professions
- Entrepreneur.
- Neurobusiness Consultant.
- Neuroleadership Coach.
- Digital Marketing Specialist/Marketing Research Analyst.
- Customer Research Manager/ Consumer Behaviour Analyst.
Semester 1
- Module 1 Management Fundamentals
- Module 2 Digital Marketing
- Module 3 Marketing and Neuromarketing
- Module 4 Leadership and Neuroleadership
Semester 2
- Module 1 Organizational Behaviour & Psychology
- Module 2 International Accounting
- Module 3 Communication Skills & Psychology
- Module 4 Finance
Semester 3
- Module 1 Economics
- Module 2 Advertising with neuro techniques
- Module 3 Business Finance
- Module 4 Neuromarketing
Semester 4
- Module 1 Entrepreneurship
- Module 2 Digital Marketing & UX
- Module 3 Human Resource Micromanagement
- Module 4 Neurocoaching
Semester 5
- Module 1 Public speaking & Presentation
- Module 3 Neuro e-marketing
- Module 4 Final Project
Semester 6
- Module 1 Financial Plan
- Module 2 Innovation Management
- Module 3 Advertising with neuro techniques
- Module 4 Final Project


