MIOTI - Tech & Business School Master in Digital Marketing and Analytics
MIOTI - Tech & Business School

MIOTI - Tech & Business School

Master in Digital Marketing and Analytics

Madrid, Spain

Master degree

8 months

Spanish

Full time

Oct 2026

EUR 14,950

Distance Learning, On-Campus

Key Summary

    About : The Master in Digital Marketing and Analytics provides a comprehensive understanding of digital marketing strategies and data analytics. This program focuses on equipping students with the tools to analyze consumer behavior and optimize marketing campaigns. The course structure is designed for individuals looking to enhance their expertise in marketing technologies and analytics over 12 to 18 months of study.
    Career Outcomes : Graduates can pursue careers in various roles such as digital marketing manager, data analyst, SEO specialist, and marketing consultant. The skills gained prepare students to influence marketing strategies and drive business growth through effective use of data analytics in digital marketing.

The best Master in Digital Marketing focused on DATA

Marketing is an increasingly changing sector that demands professionals capable of interpreting data to develop the most effective strategies.

This Master in Digital Marketing & Analytics stands out for being the most comprehensive and data-focused on the market, an area in which we lead.

You will learn how to use advanced analytical tools to understand consumer behavior, identify market opportunities, and optimize your campaigns. From analyzing large volumes of data to implementing personalization and segmentation techniques, you will acquire the skills necessary to transform data into opportunities .

Why Digital Marketing & Analytics?

  • Make better decisions - It's no longer just about being creative and having good ideas. Companies are looking for professionals who make data-driven decisions.
  • Optimize your strategies - Identify the most effective channels, segment audiences and monitor campaign performance in real time to make informed decisions and improve the effectiveness of your campaigns.
  • Improve your customer experience - Collect and analyze data about your customers' behavior and preferences to create a more personalized experience.