Postgraduate Degree in Trends Research and Strategic Thinking
Barcelona, Spain
Postgraduate Certificate
DURATION
6 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
Combining sociology, marketing, and design, our Postgraduate in Trends Research and Strategic Thinking will enable you to shape futures, identify new consumer segments, and steer projects toward success. The program includes fieldwork with visits to three prominent European cities: Milan, Paris, and Berlin.
Individuals wanting to acquire specific tools and methodologies for the development and strategic management of innovation for their own projects or the organizations they work for:
- Designers or graduates in design of any discipline;
- Professionals in journalism, communication, marketing, and public relations;
- Branding and brand consultancy professionals;
- Professionals in the world of business and strategic planning;
- Sociologists;
- Trendhunters;
- Creative profiles;
- Entrepreneurs and businesspeople from various sectors.
MODULE I: CONTEXT AND OBSERVATION
- Fundamentals of Trend Research
- Trip: Milan Experience
MODULE II: TREND PROSPECTION
- Immersion in Trends
- Trend Methodologies and Analysis
- Trip: Paris Experience
MODULE III: TREND LABORATORY, CREATIVITY, AND STRATEGIC THINKING
- Creative Techniques for Trend Communication and Application
- Trip: Berlin Experience
FINAL POSTGRADUATE'S THESIS
WORK PLACEMENTS (optional)
*The syllabus is subject to change.
- Understand the trend system: its mechanisms, cycles, and analytical methodologies.
- Know how to manage big data and establish connections between diffuse realities and the inputs we receive in our daily lives.
- Create professional reports by accurately identifying consumer profiles.
- Create professional reports by accurately identifying consumer profiles.
The employment opportunities for coolhunters are vast, spanning numerous industries such as marketing, advertising, fashion, design, and strategic consulting. Companies hire these professionals to stay at the forefront of trends:
- Coolhunting,
- Trendspotting,
- Stylesearching,
- Trendbooking,
- Advertising,
- Market analysis,
- Brand management,
- Art direction, etc.