Instituto Séneca - Centro Internacional de Postgrado
Master in Corporate CommunicationMadrid, Spain
DURATION
1 Years
LANGUAGES
Spanish
PACE
Request pace
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 1,850 / per year *
STUDY FORMAT
Distance Learning
* subsidized by the Seneca Foundation
Key Summary
Introduction
The Master in Corporate Communication offered by the Seneca Institute provides comprehensive training in this area, by qualifying professionals in all dimensions of the Communication.
Communication is one of the areas that has experienced the most transformations since the emergence of Information and Communication Technologies.
Today, a company and an institution communicate online and offline, which has diversified communication strategies to serve the different publics of the organization and keep them informed about the most outstanding aspects: new products, appointments, alliances, changes, etc.
Communicating has never been an easy task, since it has to meet a series of criteria to be timely and relevant, at the same time, developing a proactive way of acting, in order to plan the actions for the internal and external public, both in safe times and in cases of crisis situations.
This Master in Corporate Communication will provide you with all the knowledge required to organize a Communication Department, and all the tools to be able to manage it correctly, planning the set of proposals that are necessary and framing them within the Communication Plan of the company or institution.
Accreditation
This Master in Corporate Communication, of 600 hours and 60 ECTS (European Credit Transfer System), is a Title of the Catholic University of Murcia - UCAM, under the agreement signed between the Seneca Institute and the UCAM.
Curriculum
Program
The program of this Master in Corporate Communication, the most complete on the market, since it gives those who follow it a versatile training, understanding all the dimensions that Communication presents. It consists of 28 Modules, among which stand out:
- Introduction to Communication
- The Company and Its Organization
- Business culture
- The society of the information
- The Communication Department
- Leadership and Management
- Business ethics
- Internal Communication
- Creativity Techniques
- External Communication
- Brand Creation and Management
- Information Writing
- Corporate communication
- Institutional comunication
- Political Communication
- Protocol and Ceremonial
- Intercultural communication
- Managing a Crisis Situation
- Organizational Change
- Commercial communication
- Advertising Management
- Event organization
- Social networks
- Others
(complete the form to know the complete Program and the contents of each of the Modules)
Program Outcome
goals
- Provide students with knowledge and management techniques, and provide them with the tools to perform the tasks of a Communication specialist.
- Develop or enhance students' leadership and management skills, decision-making skills, as well as mastery of negotiation techniques.
- Enhance the creativity of students, through different types of exercises on real cases and assumptions.
- Stimulate the analysis of functional operability, for the formulation and implementation of procedures that streamline information flows and internal processes.
- Understand the importance of different forms of Communication, in their different areas of application, both internal and external.
- Develop a critical sense in order to successfully design the organization's Communication Plan, as well as the corporate website.
- Know the levels of Institutional Communication and the characteristics and peculiarities that each of them presents.
- Delve into the norms and rules of Protocol and Ceremonial, to ensure the success of any event that is organized and that brings together national or foreign personalities.
- Become familiar with each of the functions of Corporate Communication, to manage it in a national environment or treat it from the point of view of cultural diversity.
- Know the potential that the Internet presents, in order to successfully manage Brand Communication through social networks.
- Assess the management of ethical codes in the company to engage the entire workforce in actions in line with the Company's Social Responsibility.
Ideal Students
Who is it for
- To graduates in Journalism and Advertising and Public Relations who wish to acquire this specialization to work in both public and private environments.
- To professionals and officials who perform tasks or functions related to Communication and who need to perfect or update the techniques used.
- To businessmen linked to highly competitive sectors, and who recognize Communication as a strategic management tool.
- To managers with human teams under their charge and who need to develop key aspects of Communication to achieve greater productivity in their work.
- To journalists with management responsibilities in Press Offices who wish to complement their knowledge by taking a qualitative leap towards the area of Communication.
- To any professional who wishes to expand their knowledge in this subject, or retrain by acquiring this specialization.
Career Opportunities
Labor departures
- Communication or External Relations Departments
- Institutional Relations Departments
- Departments of PR and Protocol
- Press Cabinets
- Communication and Image Companies
- Event Organization Companies
- Consulting and Auditing Companies
- Advertising agencies
SELF-EMPLOYMENT: managing your own External Communication Office, to provide service to small and medium-sized companies and associations.