Instituto Séneca - Centro Internacional de Postgrado
Master in Corporate Communication
Madrid, Spain
Master degree
DURATION
1 year
LANGUAGES
Spanish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
Distance Learning
Key Summary
In a business environment where information circulates at rapid speed and audiences are multiplying, Corporate Communications has ceased to be a support area and has become a strategic pillar for every organization.
The Séneca Institute's Master's in Corporate Communication responds to this new reality, training professionals capable of leading effective communication processes aligned with institutional values and objectives. This program delves into all aspects of modern communication: from the planning and execution of multi-channel plans to crisis management, including the organization of the communications department and the coordination of messages for internal and external audiences.
Today, communicating successfully requires mastering both digital and traditional channels, interpreting context, anticipating critical scenarios, and establishing strong relationships with key audiences. Therefore, this master's degree not only imparts theoretical knowledge but also provides practical tools and real-life cases to prepare students to assume communication responsibilities in any sector.
Through this training, you will develop a strategic vision, a proactive mindset, and the ability to make high-impact decisions in contexts of constant transformation.
Accreditation
This Master in Corporate Communication, of 600 hours and 60 ECTS (European Credit Transfer System), is a Title of the Catholic University of Murcia - UCAM, under the agreement signed between the Seneca Institute and the UCAM.
Methodology
This Master's degree has two versions: In-person and Online.
The in-person version takes place in our classrooms in Madrid.
In the online version, the program is studied through the Virtual Campus, where the training content is located. Online classes and conferences are held periodically, which you can participate in and later access the recordings.
In all versions, students have a team of tutors who will guide and advise them throughout the entire study period.
- Introduction to Communication
- The Communication Plan
- Business Communication
- Institutional comunication
- Creation and Brand Management
- Intercultural communication
- Political Communication and Marketing
- Crisis Communication
- Organizational Change
- Social networks
- Community Manager and Web 2.0
- Social Responsibility (CSR)
- Communication Audits
- Quality in Communication
- Marketing
- Protocol and Ceremonial
- Event Organization
Others (28 Modules in total)
If you would like to receive the catalog with complete program details, including the contents of each module, please submit the Information Request.
Addressed to:
- To graduates in Journalism, Advertising, and Public Relations who wish to acquire this specialization to work in both public and private settings.
- To public officials and professionals who perform Communication and/or Information tasks or functions, whether in public or private settings.
- To entrepreneurs linked to highly competitive sectors, who recognize communication as a strategic management tool.
- For managers with teams under their charge who need to develop key aspects of Communication in order to achieve greater productivity in their work.
- For journalists with responsibilities in press offices who wish to complement their knowledge by taking a qualitative leap into the field of communications.
- To any professional who wishes to complement or expand their knowledge in this field, or to retrain by acquiring this specialization.
The Master's Degree in Corporate Communication Management from the Seneca Institute opens the door to a wide range of career opportunities in the field of strategic communications, both in the public and private sectors.
Upon completion of the program, graduates will be qualified to work in:
- Corporate or Institutional Communications Departments, leading the planning, execution, and evaluation of internal and external communications plans.
- Public Relations and Protocol Departments, managing the organization's public image, stakeholder relations, and corporate event planning.
- Communications, image, and advertising agencies, providing strategic vision for campaign creation, reputation management, and brand positioning.
- Consulting and auditing firms, collaborating in diagnostics and advice on organizational communication, corporate culture, and crisis management.
- Self-employment projects, through the creation of your own external communications agency, providing specialized services to companies, institutions, and public figures.
Thanks to its practical approach and comprehensive training, this master's degree develops versatile profiles, prepared to respond to current market demands and lead the communication transformation of any organization.