MSc in Marketing & Brand Management
- Paris, France
- Bordeaux, France
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
EUR 12,190 *
STUDY FORMAT
On-Campus
* for MSc1 spring | €13,650 - for MSc2 spring | €12,650 - for MSc1 fall | €14,150 - for MSc2 fall
A brand image is more than just a logo; it embodies the personality of the company, saying a lot about who you are, where you are going, and why people should like you. It is about personal connections and human emotions. The aim of the MSc Marketing and Brand Management is to offer a high-level program in various key sectors and industries, with highly qualified international speakers, for people who wish to pursue an international career in brand management.
Training Objectives
This training aims to train learners for marketing manager positions. The seminars provide in-depth knowledge of marketing professions and brand strategy that meet the requirements of the field. The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational and digital marketing. The courses provided by professionals from different sectors of activity allow learners to develop real added value in a market in perpetual evolution. Learners will thus be able to target positions in marketing and brand strategy, such as marketing manager, marketing project manager, product manager, sales manager, business development manager, research manager, and communication manager.
- Design the marketing strategy and ensure brand development;
- Manage the brand strategy;
- Deploy and implement the marketing strategy in project mode;
- Manager of teams in the service of performance.
Certification is obtained by:
- Certification is obtained by validating all skill blocks. Each skill in a block must be validated to validate the skill block. Partial validation of a block is not possible.
- Completion of a period of 132 days minimum on the second year of the course (MSc 2).
INSEEC offers several financial aid schemes:
- The alternating rhythm, in an internship or work-study contract.
- The right to training via the CPF.
- Banking partnerships.
1st Year
Transversal & Fundamental Courses
- Budget Management & Dashboard
- Business English
- Negotiation
- Software & Decision Tools
- Professional Methods
- Company Strategy & Business Plan
Specialized Courses
- Brand Strategy (In Class)
- Brand Strategy (Online)
- Business Skills
- Consumption & New Trends
- Media Strategy & Media Planning
- E-commerce
- Prompt Engineering
- Digital Marketing & Social Media Strategy
- Strategic Marketing
- Communication Strategy
- Distribution Policies & Retailing
- Team Management
Exams
- Written Exams & Defense
2nd Year
Brand Strategy
- Brand Management
- Brand Identity & Storytelling
- Brand Semiotics
- Panels, Research & Marketing Decisions
- Master Thesis
Management of the Brand Strategy
- Product Launches & Activation
- Marketing Innovation
- New Product Development For Growth
- Digital Strategy
- CRM & Marketing
- Intellectual Property & Brand Law
Marketing Strategy
- Customer Experience Management
- Consumer Behavior
- Communication & Advertising
- NLP & LLM
- Packaging & Visual Identity
Team Management & Performance
- Team & Talent Management
- Project Management
- Agile Methods & Design Sprint
- Business Tools And Methods
Exams
- Written Exams
The Marketing and Brand Strategy Manager can work under different business titles:
- Brand Manager
- Brand manager / Brand manager
- Product Manager
- Category Manager
- Trade Marketer
- Brand marketing manager
- Marketing Manager/Director (with a strong culture and brand dimension)
- Marketing Project Manager
- Consultant in Brand Strategy
- Marketing Partnerships Manager
What are the beginnings and study schedules?
Two intakes per year are organized, in February/March and September/October. To check the opening of each school year, contact the admissions service directly.
The pace of courses can differ depending on the campus and whether the training is carried out under an internship agreement (initial) or a professionalization/learning contract (continuous).
The work-study contract must be signed for a duration of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).
To find out the duration of the contract during the delayed start period, contact the campus admissions service that interests you directly.
Teaching Methods
- Lectures and interactive courses
- Situational exercises through collective or/and individual case studies carried out by the students
- Conferences, seminars and educational visits
Evaluation Methods
- Individual or/and group case studies
- Individual or/and group oral presentations
- Individual or/and group files
- Applied research thesis with individual oral presentation
Methods and Tools
- The evaluation methods are in person, in the form of continuous assessment or final written exams.