Goldsmiths, University of London
MA Luxury Brand Management
London, United Kingdom
MA
DURATION
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
About: MA Luxury Brand Management gives you management, entrepreneurial and marketing skills for luxury goods. The programme covers luxury across fashion, retail and culture, history, cross‑cultural context and conservation of arts. Teaching mixes lectures, projects, visits and internships. Goldsmiths is in London and ranks 63rd in the UK.
Career Outcomes: Graduates often move into roles in brand strategy, marketing and cultural management. Potential job titles include brand manager, luxury marketing manager, product manager, heritage manager, events manager, hospitality manager, retail buyer, digital specialist, PR specialist, or start a luxury-focused enterprise, using skills in consumer behavior, entrepreneurship and cultural heritage management.
The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.