Goldsmiths, University of London MA Luxury Brand Management
Goldsmiths, University of London

Goldsmiths, University of London

MA Luxury Brand Management

London, United Kingdom

MA

English

Full time, Part time

On-Campus

Key Summary

    About : The MA Luxury Brand Management program provides students with knowledge and skills relevant to the luxury industry. It covers essential topics such as brand strategy, marketing, and consumer behavior specific to luxury goods. The course is designed to bridge the gap between theoretical concepts and practical applications in the luxury sector, preparing students for success in this competitive field.
    Career Outcomes : Graduates can pursue various roles in the luxury industry, including brand management, marketing, and sales. They may find opportunities in fashion houses, luxury goods companies, and high-end retail, contributing to brand development and strategic marketing initiatives. With a strong foundation in luxury brand management, students can effectively navigate their careers in this niche market.

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Read more on the institution's website