Faculté des Lettres et Sciences Humaines - Université Catholique de Lille

Master's Degree International Marketing, Negotiation, Communication

Presentation

This course enables students to develop the following skills: how to elaborate a communication and advertising plan for a product, how to conceive and implement a communication strategy for a company, and how to negotiate with foreign partners, suppliers and customers.

The course is particularly appropriate for students who want to increase their knowledge of business communication techniques, intercultural communication and international business. The teaching will combine theory and practice and particular emphasis will be placed on case studies.

Students will examine the issues at stake in a global policy of internal and external communication and become familiar with the principal techniques in use today. Emphasis is placed on the framework companies have to work in for their communication, advertising, sales, public relations and campaign strategies.

• Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
• Teaching hours: 500 teaching hours per year
• Languages of instruction: English and French

Advantages

• Researchers and professionals
• Long internships mainly abroad
• Projects for companies