Escuela Internacional de Protocolo

MBA in Protocol, Creation, Design and Event Management

The MBA in PROTOCOL, CREATION, DESIGN AND MANAGEMENT OF EVENTS , from the Escuela Internacional de Protocolo is a highly competitive program that prepares and professionally enables the student to develop the Creation, Design and Management of Events and Institutional Relations.

Se desarrolla este programa, en base al crecimiento del sector que todas las previsiones indican con el consiguiente aumento del presupuesto que las organizaciones destinarán a la creación de eventos corporativos.

Currently, the vast majority of companies require the figure of an expert in institutional relations and event organization oriented towards business management and prepared to be part of boards of directors and steering committees.

This program responds to a very important demand from event professionals requested not only by large companies but also by medium and small ones.

It is developed in 60 ECTS Credits and is oriented towards practical content designed to develop the entrepreneurial spirit and the decisive character.

It is aimed at people who seek training in the creation, design and management of any type of event, developing as leaders with strategic vision and entrepreneurial initiative, at different levels of organizations.

The program develops, as a differentiating element from other studies of this type, not only the traditional techniques of creation, design and management of events, but also the knowledge of the parameters that will configure the activities related to the organization of events, identifying above all three Clear trends that should be included in programs:

1. BUSINESS VALUES
   Firstly, the prominence that the treatment of professional development will acquire not only within the law but also within the ethics, values and social responsibility that the institution develops, involving the professional in the development of those values.
2. NEW AUDIENCES AND NEW MESSAGES
   Studies are directed towards adaptation to a new generation of consumers with new characteristics, needs and demands that have a superlative impact on the transformations of companies.
3. THE USE OF MOBILE APPS IN EVENTS
   Knowledge of this type of technologies will be developed as a way to extend global communication and connect attendees with each other in order to optimize participant involvement.

Differential Aspects

• It is the first Master's Degree that offers comprehensive training in the areas of Marketing Protocol, Advertising, Public Relations and Communication, in the organization of events.
• The faculty is made up in equal measure of specialist teachers and active professionals, who provide a double vision, academic and practical, of the contents.
• The professional and international profile of the students of this program means that networking opportunities increase exponentially.
• The platform on which the Master is developed provides the latest innovations in online teaching, having a multitude of resources to facilitate the educational experience and providing constant monitoring of the student.
• Different master class sessions are given in which prestigious professionals explain the syllabus and share their extensive experience.

Skills and Competencies

The student acquires the necessary tools, skills and abilities to be able to make the necessary decisions in the entire process of organizing an event from its beginning and implementation to the management of the post-event, through learning specific subjects of creation, design and management of events and transversal subjects that will allow you to develop the necessary functions that must be applied in an event in matters of strategic marketing, Management, Corporate Communication, Protocol and all related disciplines in the field of Communication.

It is about providing students with transversal weapons of knowledge that transcend their own specialization in the need to work in coordination with the rest of the departments in the field of institutional communication through the development of corporate events.

Their main objective is to develop a series of competencies, skills and attitudes of students for the exercise of their function of coordination and management of teams in the development of event management, always from a global vision of the general objectives of the company. , thus helping general management in optimizing business results.

Through the development of the acquired knowledge, a series of skills and competencies will be enhanced that allow combining those corresponding to the intrinsic knowledge of the business with those corresponding to dealing with people in terms of negotiation, communication and leadership itself and all those that They are necessary for the creation, design and management of corporate events.

-Visibility and strategy:

Get a clear vision of what it currently is, as well as have a clear global business and communication plan to work according to common objectives

-Review of information:

Master the operation of all internal information systems, market research techniques and all available internal and external sources to know where to look to capture information. High-level contacts, work networks, your family life, friendships, publications, etc. should be your means of constant knowledge that reaffirm or shape the vision.

-Understanding of the business and global vision:

Know perfectly all the singularities of the business and the techniques and methodologies to develop the strategic map of the event in its design and the parts that will be affected. You must have global thinking that allows you to see the organization in relation to all the parts that make it up internally and with which it relates externally.

-Treatment of people:

Direct and manage teams so that their members achieve their objectives, have the necessary motivation and can develop as people and professionals.

-Communication:

Master communication techniques as well as effective presentation techniques. Communication skills are basic.

-Negotiation techniques

Achieve a high negotiation capacity, through the necessary techniques to achieve the best results in the relationships between the different audiences affected by the event.

-Project development:

Be able to implement and execute the defined strategies

-Evaluation and control:

Establish management control systems in the development of functions and for the evaluation of results.

-Personal skills:

Develop skills related to emotional intelligence (self-knowledge, self-control and self-motivation) and social intelligence (trust in the group, contribution of experience, active listening, etc.)

-Evolution and change:

Know how to properly manage changes in external and internal environments and the possible crises produced by these changes.

-Own acting style:

Create your own leadership style that allows you to motivate people and unite them towards the same goal.

Programa

Module 1: Design, Creation and Planning of Events - 6 ECTS-

• The Briefing
• Creatividad e innovación para eventos
• Planificación estratégica
• Gestión de Proyectos
• Gestión del tiempo
• Business plan

Module 2: Corporate Event Direction and Management – 8 ECTS

• Fundamentos de Economía
• Habilidades directivas
• Liderazgo y Gestión de equipos
• Management by objectives
• Coaching
• RSC y Sostenibilidad
• Formación de portavoces

Module 3: Global Communication Management for Events - 4 ECTS-

• General Communication Theory
• The press office at events
• The media at events

Module 4: Marketing at Events - 3 ECTS

• Marketing para eventos
• Treatment of markets
• The corporate image at events

Module 5: Advertising and Public Relations at Events - 3 ECTS

• Public Relations at events
• Advertising and events
• Treatment of the public
• Corporate Social Responsibility

Module 6: Organization Protocol Techniques-6 ECTS

• Concepto de Protocolo
• Tratamiento del anfitrión
• Las presidencias
• Sistemas de ordenación
• Tipos de mesas
• El Programa y sus técnicas

Module 7: Protocol and Events -8 ECTS

• Legislación protocolaria
• Protocolo Oficial
• Protocolo de empresa
• Protocolo social e imagen personal
• Restauración y Catering
• Protocolo Internacional
• Protocolo Militar

Module 8: Organization of Habitual Events – 5 ECTS

• Inauguraciones
• Recibimientos y recepciones
• Conferencias
• Presentaciones de productos
• Organización de Cumbres
• Las primeras piedras
• Los presupuestos
• Organización de Congresos

Module 9: Management and Practical Execution of Events – 10 ECTS

• Escenografía y Puesta en escena
• Event Production
• Catering at events
• Taller de Eventos oficiales
• Taller de Eventos corporativos
• Taller de Eventos culturales
• Taller de Eventos deportivos

Module 10: External professional internships -5 ECTS

Content:
The internships are mandatory and will be carried out in event organization, protocol and communication companies, as well as in the corresponding departments of both public institutions and private companies. These internships will be supervised by a professional tutor in the destination company and an academic tutor at the School.

Module 11: Master's final project - 6 ECTS

Modalidades de estudio

Los programas se desarrollan de manera modular con el fin de hacerlos más legibles y manejables en la evolución lógica del proceso de aprendizaje y la metodología de estudio se basa en tres cuestiones fundamentales:.

B-LEARNING

Se establece un sistema combinando la enseñanza presencial en las aulas con el trabajo en línea en donde el alumno adapta el estudio a sus circunstancias particulares de tiempo, lugar y espacio de trabajo.

It is a hybrid learning in which in face-to-face work, the teacher explains content, organizes the work, requests the development of tasks, proposes axioms, resolves doubts, etc. All of this is combined with online work where research is encouraged to carry out tasks either individually or through collaborative work, thus developing their capabilities, carrying out continuous self-assessment controls.

THE CASE METHOD

Initiated at Harvard University, the case method appears as the need for students to face real situations and have to make decisions, evaluate actions, make informed judgments, etc.

It is an active learning technique, focused on the student's investigation of a real and specific problem that helps the student acquire the basis for inductive study.

It starts from the definition of a specific case so that the student is able to understand, know and analyze the entire context and the variables that intervene in the case.

The objectives of this technique are:

1. Train future professionals capable of finding for each particular problem the expert, personal solution adapted to the given social, human and legal context.
2. Work from a professional approach on the problems of a specific environment.
   The professional approach is based on a real problem, with its elements of confusion, sometimes contradictory, just as they occur in reality and a professional description, theoretically well-founded, is requested, comparing the specific situation presented with the theoretical model, identifying the peculiarities of the case, propose strategies for solving the case, apply and evaluate the results.
3. Create learning contexts that facilitate the construction of knowledge and favor the verbalization, explanation, contrast and reworking of ideas and knowledge.

Prácticas y bolsa de trabajo

La Escuela Internacional de Protocolo tiene a disposición de los alumnos un servicio de orientación laboral desde el que se gestionan las prácticas educativas y se canalizan las ofertas de empleo que las empresas hacen llegar a la EIP.

Prácticas educativas

The internships aim to provide comprehensive training for the student through a parallel educational program at the university and in the company, combining theory and practice. The MBA in Protocol, Creation, Design and Event Management includes 5 ECTS in internships in its study plan

La Escuela cuenta actualmente con numerosos convenios firmados con empresas e instituciones públicas , lo que posibilita que cada año todos los alumnos que lo deseen o acrediten tener los conocimientos mínimos requeridos puedan hacer sus prácticas reales en organización de actos y en otras responsabilidades afines a los gabinetes de organización de eventos, marketing, publicidad, comunicación corporativa y relaciones institucionales.

Likewise, the EIP promotes its own events that, under the direction of qualified experts, are managed by the students themselves, thus having another opportunity to approach the real market. Finally, the School, through its event organization company, NHV, encourages the participation of students as assistants, juniors, seniors and coordinators in all the events it organizes, which constitutes not only a perfect complement to their training, but the beginning of their development and professional maturity.

Requisitos de ingreso

Estar en posesión de cualquier licenciatura o diplomatura universitaria, o bien, tener una experiencia profesional mínima de tres años en el área de protocolo, producción y la gestión de eventos en la empresa (plazas limitadas).