Dublin City University MA in Social Media Communications
Dublin City University

Dublin City University

MA in Social Media Communications

Dublin, Ireland

MA

1 up to

2 years

English

Full time

EUR 17,200 / per year

On-Campus

Key Summary

    About : The MA in Social Media Communications offers a comprehensive exploration of social media's impact on communication. This program combines theoretical perspectives with practical skills to prepare students for the evolving digital landscape. It emphasizes critical thinking, analytical skills, and the effectiveness of various social media platforms in professional contexts. The course is typically delivered over a one-year period.
    Career Outcomes : Graduates can pursue various career opportunities, including roles in digital marketing, social media management, public relations, and content creation. They may also find positions in brand management, communication strategy, and community engagement, equipping them to thrive in the fast-paced environment of social media.

This MA programme examines the complex impact of social media and the internet in areas as diverse as business, politics and culture. Such knowledge is vital as digital media have become central to communication and information ecosystems, as well as our everyday existence.

Digital media and networked technologies have transformed the ways we share and distribute information, understand the past, participate in politics and interact with each other. The MA in Social Media Communications examines the complex impact of social media and the internet on multiple aspects of social and political life. These questions are vital as digital media have become more central to communication and information ecosystems, as well as our everyday existence.

The digital world has changed the terms of engagement in areas as diverse as business, politics and culture: while it can act as a force for good in democratising participation, cultural production, and sharing, it can also be exploitative, introducing new forms of control and surveillance.

This programme is designed for individuals seeking a thoughtful and critical understanding of social media, along with the skills to analyse and strategically harness them. The main focus of this course is to help students acquire a social science-based understanding and tools for analysing how social media platforms have developed, the power they wield, and how they operate and are governed in our globally networked society.

The MA in Social Media Communications addresses the way in which social media and connected technologies pervade all aspects of our personal lives, habits and identities, the way in which we relate to and coexist with other people, and the way in which we work and do business. It also reflects on the power hierarchies and tensions that result from the ongoing engagement with these networks by politicians, journalists, platform owners and the public.

The programme combines theory and reflection with practical skills and policy insights. It provides you with a wide skill set of cutting-edge digital tools, policy instruments, and qualitative research methods that enable you to pursue a career in digital social research, digital policy-making and governance, or a variety of digital media industries.

Read more on the institution's website