The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

Paris… In the most visited capital of the world, dive into where everything happens, from art to fashion, luxury and design. For a week or a month, come and see what comes out and gain insight into the Luxury industry. EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

The Luxury Brand Manager is a professional figure of great prestige and endowed with a strong decision-making power. His/her task is to develop and coordinate marketing and communication strategies of a Luxury Brand, managing its identity, image and market positioning and developing the company’s know-how and innovative components.

Male luxury has experienced significant growth in recent years; it has made major brands in the industry of fashion and luxury look for a better balance in their human resources from their Design and Stylism headquarters’ departments.

The purpose of the Short Master in Interior Design for Luxury Retail is to prepare interior designers to propose sophisticated environments and innovative solutions especially to retail projects devoted to brands of the fashion and luxury industry, creating in this way compelling connections between the brand and its customers.

Having knowledge of trends, interpreting them and anticipating them are all essential for people who work in the Luxury accessory field. Continued trend-hunting and exploration are crucial to stay on the forefront of a complex market and meet its complex needs.

Learn how premium brands position themselves and market their products through marketing, brand building and brand psychology in this fashion course by Bayswater.

The ability to understand and anticipate trends in the Haute Couture and Luxury markets is a significant competitive advantage for companies. To stay on the cutting edge it is absolutely essential to constantly trend hunt in order to gather information and data on the market, so as to study and anticipate trends by interpreting the desires of the target clientele

There is a growing demand in the Interior Design industry for creative management professionals capable of producing significant and original concepts able to satisfy the most demanding and exquisite tastes. Innovative ideas are the fruit of a creative and exploratory process, in which successfully defining and conveying the essences of interior design is of key importance.

An Haute Couture Adviser is a high level consultant in the world of haute couture and lifestyle who holds an important position at the most prestigious fashion houses. They are total professionals, fashion design experts, and authorities on the promotion and marketing of luxury brands.

Get an introduction to issues, agendas, and contexts relating to fashion and sustainability in a changing world.

Depending on your chosen course, you will have the opportunity to participate in a range of dynamic learning and teaching environments. These may include lectures, workshops, tutorials, group work, internet challenges, case studies, practical sessions, discussion groups, external visits, and more.