Unlike other forms of digital marketing that often use advertisements and SEO strategies to promote a product or service, the field of content marketing explores how the creation of interesting content, such as blog posts, photos, videos, or even playlists, can create brand awareness and increase profits.

Singapore (新加坡) is a city-state in Southeast Asia. Founded as a British trading colony in 1819, since independence it has become one of the world's most prosperous countries and boasts the world's busiest port. Singapore has six national universities and are generally well-regarded and attracts exchange students from all over the world.