Unlike other forms of digital marketing that often use advertisements and SEO strategies to promote a product or service, the field of content marketing explores how the creation of interesting content, such as blog posts, photos, videos, or even playlists, can create brand awareness and increase profits.

Brazil offer a higher education that is partially financed for those students who would like to pursue advanced education. They must be aged between 18 and 35 years. This higher education system enables students to learn practical skills that enable them to face the 21st century challenges.