3 Management BSc Degree Programs in Denmark

MMA basically consists of courses in anthropological theory and fieldwork methods, courses that introduce marketing and management as social processes, and courses that provide managerial skills. The aim is to “put anthropology to work” in terms of applying anthropological skills in marketing and management contexts in all parts of the world.

The service sector is the largest sector in most developed countries. In Denmark it contributes around 70 % of the national GDP. A service is an intangible offering; no physical product is exchanged between buyer and seller before purchase. Traditional examples could be services provided in shops, restaurants, hotels, tourism agencies, travelling, amusement parks or even in public institutions such as museums. Modern examples of services include subscriptions to streaming services, social media, mobile and communication services as well as business services.

Digital innovation, new technologies and advanced ways of working with data shape and change virtually all aspects of how companies and other organisations do business. Digital information, including “big data”, creates new ways for companies to develop their activities and strategies. Social media and new communication platforms require companies to find new ways of managing communication internally as well as their relations with partners and customers. Planning, development, administration, and production are increasingly optimised through digital systems. In addition, organisations and the people who work within them must adapt to new ways of working, thinking and managing.