Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

Latvia has both fee-paying and state-financed higher education. The country has two kinds of higher education courses. These include the academic and professional programs. There are three levels of academic higher education – bachelor’s, master’s and doctoral studies. The climate in the country favors various winter sports and recreation activities such as ice skating, skiing and ice hockey. International students prefer studying in Latvia due to its social life, arts and cultural institutions. The country’s culture is easy to adopt to.