43 Marketing Communication Bachelors Degree Programs

In the Bachelor of Science in Marketing Communication, classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge necessary to function in this complex and demanding field. Coursework includes a focus on traditional and social media marketing, public relations and client development. Students are given a basic understanding of the industry and how marketing and communication impact the individual and society, both locally and globally. Students are prepared to succeed as they move into their three-week and semester-long internships.

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

The Bachelor of Arts in Communication with a concentration in Advertising and Integrated Marketing Communications is designed to cultivate creative communication skills for a successful career in the dynamic field of modern advertising. In this program, students will gain a foundation in qualitative and quantitative research methodologies, practical copywriting, planning, and design skills.

The public relations, advertising, and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication, and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics.

Our school offers a unique interdisciplinary environment for marketing and visual arts education. The bachelor programs focus on marketing and media, graphic design, digital and film animation, commercial and art photography, and creative writing. We cooperate with international companies to provide real working experiences to our student. Our ambition is to guide and empower young, creative individuals to excel in the global communication & visual arts industry.

This program has been developed with industry professionals and top academics to make sure you gain the practical experience and skills you need to succeed in a career in digital marketing or marketing communications, or, of course, business.

Marketing Communications With AI Integration BA Honours the expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills, and capabilities to select the right media channels and craft the most effective messages.

Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as marketing, advertising, personal selling, branding, and sales promotion. This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international digital media context, cultural inclusivity, exposure to international communication and marketing perspectives, and familiarity with the crossover of various types of communication. The academic bedrock of this specialization allows a clear understanding of communication roles in advertising and marketing in the context of a career-oriented choice of ‘Integrated Marketing Communication’ for students.

The Bachelor of Communication and Media focusing on Marketing Communication provides students with a comprehensive understanding of how to create effective messaging strategies. The course covers key ...

The BSc in Communication, Advertising and Marketing aims to develop in students an understanding of the theoretical and empirical basis of communication and to allow them to acquire a broad knowledge of the realities of how integrated communication operates in advertising, marketing, and more.

The Bachelor's in Integrated Marketing Communication program offers students a comprehensive education in developing, executing, and managing effective marketing strategies across multiple platforms. ...

Visual Communication and Experience Design is a field of study that focuses on creating visual designs that communicate messages and create positive user experiences. It involves the study of visual communication, graphic design, user experience design, and human-computer interaction.

The Communication Studies/Business major is intended for those students who wish to pursue a career in a business field which stresses the importance of strong communication skills.

The Design (Visual Communication) Bachelor degree allows you to immerse yourself in the design world, develop strong visual communication skills and understand the tools you need to make it in the industry. It will give you the opportunity to build a professional portfolio of your own work, while investigating a process-based design approach and engaging with mentors from the industry on real world projects.

The BBA in Marketing Communications and Social Media combines the theory and practice of Marketing with an understanding of the role of Communication in promoting business interests in a new-media environment. Students gain a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences. The program aims to develop the rich mix of abilities required of effective Marketing executives, including analytical and data management skills, and advanced Communication skills of digital marketing strategy and the management of social media and online communities.