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1 Marketing BA Degree Programs in Italy

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  • Rome
  • John Cabot University
    John Cabot University

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    John Cabot University

    BA in Marketing

    • Rome, Italy

    BA

    Full time

    4 years

    On-Campus

    English

    The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.

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    Learn more about Marketing BA degree programs in Italy

    A marketing degree at the Bachelor's level in Italy offers an exciting blend of creativity and analytical skills, preparing you for a dynamic career in this vibrant sector. You'll engage with the country's rich cultural heritage and learn how to craft impactful strategies in various markets.

    Through courses in marketing principles, consumer behavior, and digital marketing, you'll dive into the practical aspects of this field. Students develop proficiency in brand management, advertising, and market research techniques. The Italian educational approach emphasizes applied learning, allowing you to work on real-world projects while collaborating with industry professionals. Many students build confidence as they engage with new perspectives during these hands-on experiences.

    Graduates often pursue diverse career paths in roles such as marketing coordinator, brand manager, or digital marketing specialist. Italy's focus on fashion, design, and luxury brands creates unique opportunities for students to gain experience applicable in global markets. With your growing skill set, you'll be well-prepared for various challenges in the ever-evolving marketing landscape.