“Social media” is an umbrella term for a number of online communicative platforms intended to help businesses and individuals better interact with one another in a virtual environment. Social media programs and courses teach students how to help companies utilize social media channels to their benefit.

An Advanced Certificate is a faster way to obtain knowledge of a specific field or career and can be used to demonstrate capability in a certain area. Individuals that obtain this certificate can use it to get promoted or find a better job.