BA in Graphic Design, Motion Graphics and Video

IED - Istituto Europeo di Design
Program overview
4 years
Full time
Bachelor's degree
Scholarships available

Start dates
September 2023

September 2024

September 2025

About this program

BA in Graphic Design, Motion Graphics and Video

This programme, taught in English, aims to shape to Visual Communication Specialists capable of conceptualising, structuring and developing effective communication.

Throughout the educational pathway of this Bachelor of Arts in Graphic Design, pathway in Motion Graphics and Video, the discipline of visual communication, in both static and motion formats, is addressed, oriented towards the development of animations, video and virtual environments, as well as branding, corporate identity, editorial design, packaging and signage, among others.

Further, a commitment to the project culture as well as collaborations with brands and companies in the sector are prioritised throughout the entire learning process.

Admission requirements

For more information about admission requirements, please visit the school's website.

Does this course require proof of English proficiency?

The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!

Learn more Advertisement

Program content

First Year

First semester

  • Foundation Project I
  • Representation Techniques I
  • Project Communication I
  • Introduction to Marketing
  • Science Applied to Design
  • Colour and Form

Second semester

  • Foundation Project II
  • Representation Techniques II
  • Project Communication II
  • Technical Drawing I
  • Sociology
  • Volume


  • History of Arts and Design

Second Year

First semester

  • Informatics Graphic Design I
  • Animation Techniques in Graphic Design
  • Graphic Design Workshop I
  • History of Graphic Design
  • Semiotics
  • Graphic Techniques in Graphic Design
  • Photography in Graphic Design
  • Typography I

Second semester

  • Audiovisual Graphic Design
  • Digital Communication I
  • Screenplay & Storyboard
  • Video Production
  • Post Production
  • Interdisciplinary Project

Third Year

First semester

  • Graphic Design Strategy and Management
  • Workshop II
  • Corporate Identity Project
  • Post-production II
  • Project Communication III
  • Short Film Workshop

Second semester

  • Sound I
  • Project I
  • Editorial Project and Interactive Communication
  • Contemporary Communication
  • Packaging Project
  • Multidisciplinary Workshop

Fourth Year

First semester

  • Post-production III
  • Workshop III
  • Post-production IV
  • Project II
  • Sound II
  • Professional Internship
  • Multidisciplinary Workshop II

Second semester

  • Final Project

Scholarships & funding

Several scholarship options are available, please visit the institute website for more information.




Credits: 240 ECTS

The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.

As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, there is an emphasis on knowledge of human anatomy, the differences in narrative language depending on the animation techniques, and how to give character to a cartoon.

In the third year students begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging, signage, posters, etc. Students comprehend the relevance of narrative in an audio-visual piece, and develop a 2D animation short film using sophisticated software for production and postproduction.

During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. They conceive and make a short film emphasising narration, and broaden their knowledge on advanced software to improve postproduction for both video and sound. In the end, the degree final project is developed in collaboration with real companies.

Career paths

Professional Opportunities

  • Graphic designer
  • Visual communicator
  • Art director
  • Typographer
  • Branding specialist, corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics
  • Producer of storyboards, scripts, short films, documentaries, video art, sound
  • Photography and digital video director
  • Etc.

Message the school

Want to know more about this program, BA in Graphic Design, Motion Graphics and Video? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international...

Read more about this school

Why study at IED - Istituto Europeo di Design

Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.

Contact info

IED - Istituto Europeo di Design

Via Amatore Sciesa, 4
20135 Milano

 Show phone number

Message the school

Want to know more about BA in Graphic Design, Motion Graphics and Video? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


Be the first to write a review!