32 Find a luxury marketing degree
- Madrid, Spain
Full time
12 months
On-Campus
Spanish
Specialized in luxury tourism marketing and communication with a master's degree in tourism marketing management. The MMT is a specialized program aimed at training you in marketing and communication in the tourism industry with a special focus on the luxury segment. You will study current content aimed at its practical application, either in the communication and marketing departments of luxury hotels or in communication agencies specialized in luxury tourism, autonomous communities that want to promote this type of tourism, cities, etc.
- Montpellier, France
Full time
1 year
On-Campus
English
Consistent with the core values of MBS and the transition to a more sustainable world, this specialization aims to prepare and train future responsible leaders in luxury marketing. Studying luxury marketing in France, home to famous luxury brands (e.g., Hermes, Louis Vuitton, Dior, and Chanel), and the Montpellier region, with its rich tradition in tourism, hospitality, and wines and food, is a great choice for those aspiring to learn more about French excellence and “savoir faire” and how to market luxury products in a sustainable world.
- UK Online, United Kingdom
Full time, Part time
18 months
Distance Learning
English
This Master in Strategic Marketing (Luxury Brand Management) is a career-focused degree provided by the London School of Business & Finance (LSBF) and awarded by the International Telematic University UNINETTUNO.
- Paris, France
Part time
15 months
Blended
English
Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.
Master of Lifelong Training in Marketing and Communication Management of Fashion and Luxury
ESIC Business & Marketing School
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- Madrid, Spain
- Barcelona, Spain
Full time
12 months
On-Campus
Spanish
The Master of Lifelong Training in Fashion and Luxury Marketing and Communication Management is a specialized program aimed at training you as a professional in communication and marketing in the fashion and luxury industry. You will study current content aimed at its practical application, either in the communication and marketing departments of brands or in specialized communication agencies. This master's degree offers you a deep vision and a current study of the brand and its strategic importance in the fashion and luxury sector.
- São Paulo, Brazil
Part time
2 semesters
Distance Learning, On-Campus
Portuguese
The objectives of the course are to present the theories, concepts and practices that involve the luxury market, through a strategic vision of marketing and business, and to favor the development of skills and competencies to work in the corporate world with a complete vision of management. of luxury. In addition to providing market-specific networking.
- London, United Kingdom
Full time, Part time
18 months
On-Campus
English
Our MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.
- London, United Kingdom
Full time, Part time
On-Campus
English
The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
- Paris, France
Full time
12 months
On-Campus
English
The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.
- Shanghai, China
- Saint-Étienne, France + 1 more
Full time
18 months
On-Campus
English
Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.
- Buona Vista area, Switzerland
9 months
Distance Learning, On-Campus
English
This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.
Short Online Course in Luxury Fashion Branding & Consumer Experience
ESSCA School of Management - Online Programs
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- Online France
Full time
4 weeks
Distance Learning
English
This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.
- Lausanne, Switzerland
Full time
3 days
On-Campus
English
The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.
- Geneva, Switzerland
Full time
3 years
On-Campus
English
This exclusive programme prepares you to enter the fascinating world of watches and luxury. A sector that reflects Swiss values where luxury meets excellence, style, innovation and passion. Our degree explores all aspects of business and provides you with an in-depth understanding of the luxury watch industry, markets, key drivers and practices. You will become aware of current challenges such as technology, sustainability and trends.
Master in Fashion Communication and Luxury Strategies
The International University of Languages and Media (IULM)
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- Milan, Italy
Full time
2 years
On-Campus
English
The new two-year Master’s Degree program in English in Fashion Communication and Luxury Strategies is designed with a genuine international vocation and offers highly specialized training to fully understand the dynamics of communication in the global fashion and luxury industry. The curriculum includes two main areas of study: Global Trends and Luxury Strategies.