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Richmond American University London MA Luxury Brand Management

Richmond American University London

MA Luxury Brand Management

London, United Kingdom

1 up to 2 Years

English

Full time, Part time

Request application deadline

Sep 2025

GBP 24,300 *

On-Campus

* EU, international, United States, & UK full time

Key Summary

    About: The MA Luxury Brand Management program focuses on developing strategic skills for those interested in the luxury sector. You'll explore brand strategies, consumer behavior, and market trends, preparing you to make informed decisions in the luxury industry. The course combines theoretical knowledge with practical applications, providing insights into effective brand management.
    Career Outcomes: Graduates can pursue various roles such as brand manager, marketing strategist, or luxury retail consultant. The skills acquired can lead to careers in PR, event management, and business development within the luxury market.

Introduction

Gain an MA like no other with this Luxury Brand Management programme that provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

Not only that but you will also gain two degrees, one from the UK and one from the US, opening up career doors on both sides of the Atlantic and internationally.

Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London.

Students can gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide.

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