Richmond American University London
MA Luxury Brand ManagementLondon, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 24,300 *
STUDY FORMAT
On-Campus
* EU, international, United States, & UK full time
Key Summary
Introduction
Gain an MA like no other with this Luxury Brand Management programme that provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.
Not only that but you will also gain two degrees, one from the UK and one from the US, opening up career doors on both sides of the Atlantic and internationally.
Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London.
Students can gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide.
Gallery
Admissions
Curriculum
Fall Semester
- LBM 7106 Contemporary Perspectives in Luxury Business
- LBM 7102 Strategic Brand Management
- LBM 7108 Luxury Consumer Theory
Spring Semester
- LBM 7107 Integrated Marketing Communications
- MKT 7160 Market Research Skills
- MGT 7160 Business Research Methods
Plus one of the following:
- MKT 7120 Marketing & Ethics
- ENT 7110 Entrepreneurship and Innovation Management
- MKT 7110 Marketing in a Digital World
- APR 7120 Celebrities, Marketing and the Media
Summer Semester
plus either
- LBM 7902 Internship
- LBM 7505 Consultancy Project
OR
- LBM 7500 Dissertation
Program Outcome
- Acquire practical and applicable business skills
- Join a community that includes successful alumni like Gaia Trussardi
- Find internships with large luxury brands with our support
- Contribute to the student-run Richmond Fashion Society’s magazine, videos and shows
- Gain a degree from the UK and the US with one programme and enhance your career opportunities
Further Education
MBA, PhD, Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE
Program Tuition Fee
Student Testimonials
Why study at Richmond American University London
- Acquire practical and applicable business skills
- Join a community that includes successful alumni like Gaia Trussardi
- Find internships with large luxury brands with our support
- Contribute to the student-run Richmond Fashion Society’s magazine, videos and shows
- Gain a degree from the UK and the US with one programme and enhance your career opportunities
Program delivery
Each course typically involves three to four contact hours per week over a 12-week semester, except the Research Project or Extended Research Project in the Summer semester which require self-directed learning with academic supervision, and the internship which requires part-time work placement for two-three months (minimum of 200 hours).
The balance of assessment by examination, practical assessment and assessment by coursework will vary for each programme and will also depend on the optional electives you choose each year and may be subject to change. The methods of assessment can involve the use of term-papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.
The approximate percentage of the broad assessment types for the programme, based on 2024/25 entry is as follows.
Core:
- Coursework 63%, Practical 34% and Examination 3%