ESIC Business & Marketing School
Master of Lifelong Training in Marketing and Communication Management of Fashion and LuxuryDURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 19,700 *
STUDY FORMAT
On-Campus
* Madrid and Barcelona
Key Summary
Introduction
Specialized in luxury communication and marketing with a master's degree in fashion and luxury communication and marketing management.
El MML es un programa especializado y orientado a que te formes como un profesional en comunicación y marketing en la industria de la moda y el lujo. Estudiarás contenidos actuales orientados a su aplicación práctica, ya sea en los departamentos de comunicación y marketing de las marcas o en agencias de comunicación especializadas. Este máster te ofrece una profunda visión y un estudio actual de la marca y de su importancia estratégica en el sector de la moda y el lujo. El programa incluye asignaturas de marketing, comunicación, eventos, marketing digital, sostenibilidad, moda virtual y metaverso, consumidores, moda contemporánea, colecciones, visual merchandising, etc.
Once you finish the program, you will be able to obtain the title of Master of Lifelong Training in Fashion and Luxury Marketing and Communication Management issued by ESIC University.
Why study Fashion and Luxury Communication and Marketing?
The fashion and luxury sector is one of the fastest growing sectors and brands demand communication and marketing specialists with an international vision, willingness to innovate and creative capacity.
Visión global
The program allows you to obtain an overview of the fashion and luxury industry, analyzing the current challenges of the sector and evaluating specific strategies of fashion and luxury companies. The importance of sustainability and sustainable processes is also studied, since they have become essential factors in the fashion sector.
Polivalencia
Strategic importance is given to the brand, its identity and its narrative. Communication today would be impossible without taking into account all the changes that have occurred in the digital field and social media, as well as in the metaverse and new points of sale. Likewise, communication requires knowledge of visual languages, such as photography and Fashion Films, without forgetting styling when launching and communicating a seasonal collection.
Escenario Global
Fashion and luxury brands are increasingly using events, fashion week shows and flagship store openings as communication tools with their consumers and clients. Points of sale in which visual merchandising takes center stage and in which design and location are crucial to the success of the brand.
Admissions
Curriculum
The academic program is made up of three learning modules, a BST at the Istituto Marangoni in Paris and a final project. Within each block you will study different subjects that can be complemented with workshops, activities and group classes.
- The fashion industry
- Fashion Marketing
- Communication of Fashion and Luxury Brands
- BST
- TFM. Master's Final Project
Gallery
Rankings
- #1 Spain - Leaders in Marketing Masters according to the world
- #3 Spain - Esic on the Podium of the Best Business Schools, for Recent Graduates and Young Professionals
- #3.4 Europe - Esic among the Top European for Carrying out Marketing Programs
- #49 in the world: Best marketing school based on reviews of alumni, students and employers
Program Outcome
- You will obtain a holistic vision and acquire knowledge about the fashion and luxury fashion sector, to develop innovative marketing and communication strategies and be able to apply them to the company and emerging projects. You will be able to guide and promote the transition to digitalization and innovation in the company, throughout the value chain and in marketing and communication projects.
- You will develop the ability to design a marketing and communication strategy for a fashion brand and build a visual and written narrative. You will be able to use the most modern tools in both offline and online media when implementing the strategy. You will manage the communication budget and control the results
- You will organize events related to the fashion or luxury brand, planning, budgeting, production and monitoring the results. You will monitor social media using web analysis tools
- You will improve your professional communication skills both in writing and in public and you will use well-founded and clear arguments in fashion and luxury fashion projects. You will be able to convincingly defend strategies for personal and team development.
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, such as those made available to you by different public or private organizations. The scholarships and aid available are the following:
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
Ideal Students
This program is aimed at all those graduates, graduates or higher education graduates who wish to embark on a professional career in the fashion, beauty and luxury industry with less than 3 years of work experience.
It will be essential to have a medium level of English that enables you to read the documentation, understand the presentations given and present the work at the Istituto Marangoni.
Career Opportunities
With this master's degree you will be able to acquire the necessary skills in the different subjects to develop your professional career in marketing and communication departments of brands in the fashion, luxury and beauty sectors. The contents of the highly specialized subjects and the practical cases that are analyzed throughout the program are focused on the acquisition of knowledge and skills that allow you to quickly and effectively enter the sector.
- Marketing assistant
- Brand manager
- Community Manager
- Marketing direction
- Public relations
- Event organization
- purchasing department
- Digital marketing and digital content
- Retail management
- Business Director