ESIC Business & Marketing School
Master of Lifelong Training in Marketing and Communication Management of Fashion and Luxury
Pozuelo de Alarcón, Spain
Master degree
DURATION
12 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2027
TUITION FEES
EUR 19,700 *
STUDY FORMAT
On-Campus
* Madrid and Barcelona
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: ESIC Business & Marketing School’s Master of Lifelong Training in Marketing and Communication Management of Fashion and Luxury trains professionals in luxury communication and fashion marketing. The programme covers brand strategy, marketing, communication, events, digital marketing, sustainability, virtual fashion and the metaverse, consumer behavior, collections, visual merchandising, photography, fashion films and styling. ESIC offers on-site and online formats and an alumni network.
Career Outcomes: Graduates can work as brand manager; communications manager; digital marketing specialist; events and PR manager; visual merchandiser; luxury retail manager; content and social media strategist; fashion buyer; metaverse and virtual fashion consultant; creative producer roles.
Specialized in luxury communication and marketing with a master's degree in fashion and luxury communication and marketing management.
El MML es un programa especializado y orientado a que te formes como un profesional en comunicación y marketing en la industria de la moda y el lujo. Estudiarás contenidos actuales orientados a su aplicación práctica, ya sea en los departamentos de comunicación y marketing de las marcas o en agencias de comunicación especializadas. Este máster te ofrece una profunda visión y un estudio actual de la marca y de su importancia estratégica en el sector de la moda y el lujo. El programa incluye asignaturas de marketing, comunicación, eventos, marketing digital, sostenibilidad, moda virtual y metaverso, consumidores, moda contemporánea, colecciones, visual merchandising, etc.
Once you finish the program, you will be able to obtain the title of Master of Lifelong Training in Fashion and Luxury Marketing and Communication Management issued by ESIC University.
Why study Fashion and Luxury Communication and Marketing?
The fashion and luxury sector is one of the fastest growing sectors and brands demand communication and marketing specialists with an international vision, willingness to innovate and creative capacity.
Visión global
The program allows you to obtain an overview of the fashion and luxury industry, analyzing the current challenges of the sector and evaluating specific strategies of fashion and luxury companies. The importance of sustainability and sustainable processes is also studied, since they have become essential factors in the fashion sector.
Polivalencia
Strategic importance is given to the brand, its identity and its narrative. Communication today would be impossible without taking into account all the changes that have occurred in the digital field and social media, as well as in the metaverse and new points of sale. Likewise, communication requires knowledge of visual languages, such as photography and Fashion Films, without forgetting styling when launching and communicating a seasonal collection.
Escenario Global
Fashion and luxury brands are increasingly using events, fashion week shows and flagship store openings as communication tools with their consumers and clients. Points of sale in which visual merchandising takes center stage and in which design and location are crucial to the success of the brand.