Find a luxury marketing degree

Consistent with the core values of MBS and the transition to a more sustainable world, this specialisation aims to prepare and train future responsible leaders in luxury marketing. Studying luxury marketing in France, home to famous luxury brands (e.g., Hermes, Louis Vuitton, Dior, and Chanel), and the Montpellier region, with its rich tradition in tourism, hospitality

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

The MSc in EU-Asia Luxury Marketing prepares you for leadership roles in the luxury industry across Europe and Asia. This programme combines creative and managerial skills with international experience in Paris and Shanghai.

The MBA in Luxury Management and Marketing aims to provide our students with a balanced education between concepts, luxury management and marketing techniques, personal development and intellectual openness.

Specialized in luxury tourism marketing and communication with a master's degree in tourism marketing management. The MMT is a specialized program aimed at training you in marketing and communication in the tourism industry with a special focus on the luxury segment. You will study current content aimed at its practical application, either in the communication and marketing departments of luxury hotels or in communication agencies specialized in luxury tourism, autonomous communities that want to promote this type of tourism, cities, etc.

The Master in Fashion and Luxury Branding and Marketing provides the digital skills and the management expertise to succeed in this dynamic industry. The program explores the key aspects of international fashion and luxury management, marketing, and branding by examing the impact of digital marketing and communication strategies and the new retail and media channels.

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London.

The Master of Lifelong Training in Fashion and Luxury Marketing and Communication Management is a specialized program aimed at training you as a professional in communication and marketing in the fashion and luxury industry. You will study current content aimed at its practical application, either in the communication and marketing departments of brands or in specialized communication agencies. This master's degree offers you a deep vision and a current study of the brand and its strategic importance in the fashion and luxury sector.

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The MSc in Luxury Industries Marketing and Management prepares students to navigate the evolving luxury market through internationalization, digitalization, and trendspotting. It focuses on designing value-driven marketing strategies and optimizing e-commerce for future consumer trends. Graduates gain expertise in managing challenges unique to the luxury sector.

The MSc in Luxury and Fashion Marketing & Customer Experience gives students the skills they need to work in a complex, constantly changing environment! This program trains managers capable of dealing with a complex and changing environment where new technologies have an increasingly important role.

This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.

The new two-year Master’s Degree program in English in Fashion Communication and Luxury Strategies is designed with a genuine international vocation and offers highly specialized training to fully understand the dynamics of communication in the global fashion and luxury industry. The curriculum includes two main areas of study: Global Trends and Luxury Strategies.

Expectations that the global luxury hotel market will exceed USD230 billion by 2028 indicate an upward trend in the luxury market. The Asia-Pacific region is expected to experience the fastest growth in this field worldwide. Hong Kong, located at the heart of the booming Asia-Pacific region, is best positioned to provide postgraduate education in luxury experiences management and thus produce qualified professionals to cater to the strong demand in this market.