ESPM – Brasil

Post-Graduation in Contemporary Luxury Business and Marketing

The objectives of the course are to present the theories, concepts and practices that involve the luxury market, through a strategic vision of marketing and business, and to favor the development of skills and competencies to work in the corporate world with a complete vision of management. of luxury. In addition to providing market-specific networking.

The objectives will be reached with the understanding of the history and evolution of the concept of luxury, of cultural aspects of the new and current consumer, of the opportunities and threats of emerging markets and international operations, of the concepts of innovation and creativity applied to luxury, and with the understanding aspects involving brand management and communication in digital channels, different business models and strategies, luxury customer experience and service, and the design of products and services for the luxury consumer.

Modality

HYFLEX. Be free to participate in live classes in person at ESPM units or virtually via Zoom. Participate in person to live immersive experiences and network. Or join virtually from wherever you are to best fit your schedule and location. Lecture recordings available to review discussions (does not generate absence allowance).

* There is a mandatory face-to-face meeting on Saturdays per discipline in HyFlex graduate programs, on average one Saturday per month.

In partnership with Edições Globo Condé Nast

Created in July 2010, from a joint venture between Editora Globo and Condé Nast Publications, Edições Globo Condé Nast (EGCN) is the Brazilian publisher responsible for publishing the titles Vogue, Casa Vogue, Glamor and GQ.

The partnership between ESPM and EGCN came about with the aim of providing excellent content in the areas of fashion and luxury marketing, with titles that are a reference in these two segments, in Brazil and worldwide. The benefits offered by Vogue are: Invitations from the leader in class, access to Vogue Digital content: 1 year courtesy to the Globo Mais app, Publication of the best works of the Multidisciplinary Integrative Project in Vogue Digital, Benefits for Vogue events, Visit to EGCN and coffee with the Editor.