Master’s in Marketing and Management for Luxury Tourism

Master’s in Marketing and Management for Luxury Tourism

This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.

It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.

You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.

Using a highly focused and practical learning approach, this Master’s equips you with both the practical know-how and the theory to truly excel in this fast-paced, competitive industry with the world’s most premium brands.

Semester 1:

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.

Semester 2 (3 months):

Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.

Internship (optional):

An optional six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants or retail outlets.

• Develop a thorough understanding of luxury marketing strategy
• Learn how to develop premium brands
• Acquire the skills and know-how to enable luxury businesses to succeed
• Master the techniques for value creation in luxury

Masters in Marketing and Management for Luxury Tourism graduates can expect to find work in luxury sectors, including:

• Restaurants
• Hotels
• Travel and tourism
• Fashion and retail