24 Degrees in Consumer Affairs 2024
- Parma, Italy
Full time, Part time
2 years
Blended, On-Campus
Italian
The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for the development of marketing strategies and commercial policies of manufacturing, retail, and service companies. It stems from the 50-year-old research activity of the Marketing Area at the University of Parma, a well-known “research school” in the field of retail, distribution and channel management.
- Brighton, United Kingdom
Full time
1 year
On-Campus
English
This course prepares you for careers building on both disciplines – whether you want to work in marketing or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.
International Master in Marketing Management, Omnichannel and Consumer Analytics
POLIMI Graduate School of Management
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- Milan, Italy
Full time
12 months
On-Campus
English
The International Master in Marketing Management, Omnichannel & Consumer Analytics (IM4) programme aims to forge a successful and impactful career in marketing, this programme is tailored just for you. We have meticulously designed this programme to equip you with the skills needed for this dynamic field, providing comprehensive instruction on both classic techniques and innovative developments in marketing.
MSc in Economics and Business Administration - Global Marketing and Consumer Culture
University of Southern Denmark
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- Odense, Denmark
- Sønderborg, Denmark
Full time
2 years
On-Campus
English
This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.
- Madrid, Spain
Full time
10 months
On-Campus
Spanish
The Master's Degree in Consumer Psychology and Behavior at EAE Business School Madrid is designed so that you are able to apply all the knowledge of consumer behavior in the research and analysis that is carried out by a marketing department, focusing their needs on the central nucleus to have a good experience.
- Berlin, Germany
Full time
12 months
On-Campus
English
The MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.
- São Paulo, Brazil
Part time
4 semesters
Blended
Portuguese
Throughout this Master, students will be prepared to learn how neuroscience can bring a deeper insight into consumer behavior from scientific models of behavioral biology.
- São Paulo, Brazil
Part time
4 semesters
Distance Learning
Portuguese
In the Master in Consumer Experience Management, students will be prepared to: Know and manage the fundamentals of the responsive and customer centric marketing model, knowing how to manage users' purchase and consumption journeys, using both data marketing technologies and tools, integrating them with the multidisciplinary concepts and practices of applied social and behavioral sciences.
- São Paulo, Brazil
Full time
4 years
On-Campus
Portuguese
This course is for those who are curious to understand human behavior, explain trends in society and understand, after all, why people do what they do. At the end of the course, you will be able to work in areas related to behavioral economics, trends, consumer insights, human behavior, artificial intelligence and diversity and inclusion management, in addition to working on research on related topics.
- Madrid, Spain
Full time
10 months
On-Campus
English
The Master in Market Research & Consumer Behavior is a one-of-a-kind 10-month program, combining consumer psychology with research and analytics methods fully adapted to a strategic business context. It empowers students to leverage their insight-generation capabilities with hands-on execution. As the world becomes more reliant on technology, it now requires innovation at the speed of light. This program will give you the knowledge and skill set required to guide business strategies and develop actionable plans to address the wants and needs of today's marketplace and anticipate those of tomorrow. Furthermore, it is hand-crafted and constantly updated around the needs of top industry recruiters, making you a top contender for the most competitive roles in the field.
- São Paulo, Brazil
Part time
3 semesters
Distance Learning
Portuguese
One of the objectives of the Master in Market Research and Consumer Insights is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the different methods and techniques of market research and to understand the dynamics and Consumption habits.
- São Paulo, Brazil
Part time
3 semesters
On-Campus
Portuguese
Understand and understand the new practices within the buying journey and the consumption sessions of products and services: from discovery to the research, analysis and acquisition process, understanding the experience, consumption and disposal. Monitor, understand and anticipate changes and trends in the market, consumption and lifestyles and purchasing behaviors in the omnichannel era.
- Barcelona, Spain
- Online Spain
Full time
12 months
On-Campus
Spanish
The Master in Psychology and Consumer Behavior at EAE Barcelona provides the necessary knowledge to transform information into business insights, observing how social and economic changes can be translated into trends that provide new avenues of growth for companies.
MSc in Consumer Behavior: Psychology Applied to Food, Health and Environment
Università Cattolica del Sacro Cuore
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- Cremona, Italy
Full time
2 years
On-Campus
English
Sustainable Development and Global Health goals cannot be achieved by technological development alone. We want to train a new generation of psychologists specialized in bridging the gap between science and society. Psychology and Social Sciences are crucial for behavior change and acceptance of innovation in food and health sciences.
- Derby, United Kingdom
Full time, Part time
3 years
On-Campus
English
Marketing at Derby has been ranked Top 10 in the Guardian University Guide 2020. Consumer psychology is an important part of the modern marketer’s toolkit, pinpointing people’s patterns of behaviour and decision-making processes. As organisations increasingly place customer needs at the heart of their operations, this degree makes a compelling addition to your CV.