BSc (Hons) Marketing (Consumer Psychology)

See marketing in a new light by specialising in consumer psychology. Featuring a Foundation Year to develop your skills and confidence, our innovative degree delivers the insights you need to build strong relationships with customers, consumers and clients.

Why choose this course?

Marketing at Derby has been ranked Top 10 in the Guardian University Guide 2020. Consumer psychology is an important part of the modern marketer’s toolkit, pinpointing people’s patterns of behaviour and decision-making processes. As organisations increasingly place customer needs at the heart of their operations, this degree makes a compelling addition to your CV.

Is this course for you?

A Foundation Year smooths the way if you have the ability to study at honours degree level but feel you need extra support and direction before joining our BSc (Hons) Marketing (Consumer Psychology). You’ll gain a grounding in business communication plus academic study skills, going on to complete the full degree in four years.

How you will learn

Consider how successful marketing campaigns encourage a customer to buy – and keep on buying. Explore fascinating topics like the psychology of fashion or hoarding. Produce eye-catching ideas for infographics, advertisements and films.

Opportunities and experiences

You can build your professional profile and skills through placement and internship opportunities, live projects, case studies and company visits. Because this course has accreditation from the Chartered Institute of Marketing (CIM), you could also receive exemptions towards the CIM Diploma in Professional Marketing.

Careers and employability

BSc (Hons) Marketing (Consumer Psychology) equips you with sought-after expertise in customer engagement. It will take you far in any marketing, market research, PR or communications role in any sector, anywhere in the world.