POLIMI Graduate School of Management

International Master in Marketing Management, Omnichannel and Consumer Analytics

Programme structure

Our International Master in Marketing Management, Omnichannel and Consumer Analytics, a 12-month programme offered by POLIMI Graduate School of Management, equips you with a robust foundation to confront the complexities of modern marketing.

At POLIMI GSoM your learning journey goes beyond lectures and textbooks, as we have designed a transformational path that will allow you to embark on a journey towards professional and personal fulfillment.

Your Courses

• General Management Courses (Distance Learning)
• Marketing Management Courses
• Omnichannel Marketing and Consumer Analytics courses
• Marketing Labs
• Digital Waves (Electives)

Your Purpose

• Management with Purpose
• Inspiration from Purpose Pioneers
• Leadership with Purpose

Your Practice

• Challenge Yourself
• Meet the Corporate World

Your Career

• Career Training Sessions
• Purpose in Your Career
• Impact Career Fair

Project Work / Internship
Graduation Ceremony

Start and End of courses may vary.

Is it right for me?

You are an ideal candidate if you:

• have a background in marketing, business administration, economics, or a closely related field and are eager to master your skills in marketing management, omnichannel strategies, and consumer analytics. We also welcome degrees in communication, psychology, sociology, or data science, as long as you have relevant coursework or experience in marketing;
• possess exceptional digital literacy and are proficient with digital marketing platforms and emerging technologies. Your ambition is to excel in mastering tools like Google Analytics, social media advertising, and email marketing software, while also delving into essential programming and data manipulation tools such as Python or R, crucial for specialising in consumer analytics;
• are prepared to confront significant challenges like navigating digital transformation, skilfully integrating omnichannel strategies, and distinguishing yourself amidst content saturation. You are committed to navigating the complexities of measuring ROI in digital marketing and elevating customer experiences across diverse touchpoints;
• are seeking a transformative educational journey in marketing management that integrates theory and practice within a dynamic environment. Motivated by a passion for innovation, you thrive in collaborations with industry leaders, including those representing Italian excellence, to apply cutting-edge theories to real-world marketing challenges.

Please note that we’ve designed this programme for recent graduates with ideally no more than 3 years of work experience. If you have more experience, you might also like to take a look at our International MBA programmes.

At the end of your Master’s, if eligible, you will be granted a:

• Master’s Diploma from POLIMI Graduate School of Management
• 1st Level University Specialising Master Degree from Politecnico di Milano

Your Career Path

The Career Development Centre provides students with a self-assessment of their skills and an analysis of the job market; candidates will be supported in designing a customised career strategy and an effective action plan, to turn their career aspirations into achievable goals. The Career Development Programme will assist students to develop professional skills and to become successful “Career Leaders”.

Career Impact & Top Employers

Our International Master in Marketing Management, Omnichannel and Consumer Analytics gets you ready for a variety of roles, including:

• Market Analyst
• Product Manager
• Digital Marketing/Trade Marketing specialist
• CRM specialist
• Brand/Consumer Insights specialist

For the 2022 cohort, 88% of our students had been offered employment opportunities by the end of the programme, covering positions in a wide range of company sectors such as Luxury, Fashion & Lifestyle, Marketing Agencies and many others.

The Last Year’s Top 3 Employers

• L'oreal
• Luxottica
• Accenture

• The programme focuses on important modern topics such as Digital Marketing, Omnichannel Marketing and Customer Experience, as well as Bio-Marketing, which includes consumer behaviour and neuroscience, thanks to the presence of the Neuroscience and Bioscience Lab
• International focus — you’ll be exposed to global industries and an international faculty, with International Exchange Programmes available at one or more business schools in our partner network and you will have direct contact with companies through Business Seminars, Lectures, Workshops and Business Games and take part in The Italian Way - an experiential week in collaboration with world-class partners
• This Master has been ranked #13 in Marketing in Western Europe by Eduniversal Best Masters and MBA Rankings 2021 and #34 in the world in the QS World University Rankings: Masters in Marketing 2023. The learning journey is aimed at gaining distinctive competencies to cover relevant positions in marketing, communication and CRM departments in B2B and B2C companies

Moreover, by becoming part of our School you will:

• Be in direct contact with innovation and digital transformation due to our network that includes over 370 research centres, PoliHub – the Politecnico di Milano incubator – and over 40 observatories
• Participate in networking moments with alumni, headhunters, and companies that will give you insight into the market needs to be required to become a future leader
• Be able to develop your professional career with the assistance of our Career Development Centre. In the academic year 2021-2022, an 83% rate of Employability within all the Specialising Master’s was accomplished three months after the end of didactic activities.