Master in Customer Experience Management
São Paulo, Brazil
Master degree
DURATION
4 semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
Key Summary
The Master in Consumer Experience Management, students will be prepared to:
Know and manage the fundamentals of the responsive and customer centric marketing model, knowing how to manage users' purchase and consumption journeys, using both data marketing technologies and tools, integrating them with the multidisciplinary concepts and practices of applied social and behavioral sciences . Strategically manage market and consumer intelligence, supporting decision-making in increasingly dynamic and complex business environments, generating an innovative advantage for the company. Using the various points of contact in an integrated way to communicate and serve your audiences and targets in an individualized and responsive way, knowing their media and content consumption profiles in the omnichannel environment. In a collaborative environment, students and professors will discuss valuable approaches to the area, in order to plan a course completion project focused on research and customer and user centric strategies, which should be thematized and developed throughout the course.
