Arden Study Centre, Berlin
MSc Strategic Digital Marketing
Berlin, Germany
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2024
TUITION FEES
EUR 15,000 *
STUDY FORMAT
On-Campus
* Full-time € 15000. Our Regional Award could give you a discount of up to 6,000 euros on your tuition fees. Please speak to your Education Advisor to find out if you are eligible. Terms and Condition apply
Special discount for Turkish Nationals
Turkish Nationals are eligible for a special discount of €6,000 off their tuition fee on postgraduate programmes. Terms & conditions apply, click the link for more information about our courses.
Introduction
This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.
Modules
Core Modules
- Digital Marketing Environment
- Building and Managing Digital Brands
- Contemporary Marketing Communications Planning
- Big Data, Analytics, and Martech
- Managing Customer & User Experience
- Social Media Marketing
- Digital Transformation Project (Capstone Project, 60 credits)
Why Arden?
- Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government.
- 96% of Arden University graduates are in employment 6 months after graduation,
- Taught 100% in English,
- Intensive, engaging, and face-to-face teaching by industry experts.
- Industry-relevant, 21st-century application.
- International student cohort with over 40 nationalities represented.
- Payment options and early-bird discounts are available.
- Perfect central location in Berlin, close to key corporate players.
Course Requirements
- You must have a UK honors degree, or an equivalent qualification, at 2:2 or above.
- English proficiency: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60 - 78; or equivalent. We also accept a minimum score of 105 on the DuoLingo English language test. Alternatively, a letter to show that the medium of instruction was in English is accepted.
- Non-standard entry is also considered.