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Arden Study Centre, Berlin MSc Strategic Digital Marketing
Arden Study Centre, Berlin

Arden Study Centre, Berlin

MSc Strategic Digital Marketing

Berlin, Germany

MSc

12 months

English

Full time

Nov 2025

On-Campus

Key Summary

    About : The MSc Strategic Digital Marketing is a postgraduate programme designed to equip students with the skills to navigate the fast-changing digital marketing landscape. You'll explore critical areas such as digital strategy, marketing analytics, and customer experience over the course of one year. The curriculum blends theoretical knowledge with practical application, preparing you to tackle real-world challenges in marketing.
    Career Outcomes : Graduates can pursue various career paths, including digital marketing manager, SEO specialist, and content strategist. This programme also opens doors to roles in marketing consultancy and brand management, leveraging the high demand for professionals in digital marketing.

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

Modules

Core Modules

  • Digital Marketing Environment
  • Building and Managing Digital Brands
  • Contemporary Marketing Communications Planning
  • Big Data, Analytics, and Martech
  • Managing Customer & User Experience
  • Social Media Marketing
  • Digital Transformation Project (Capstone Project, 60 credits)

Why Arden?

  • Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government.
  • 96% of Arden University graduates are in employment 6 months after graduation,
  • Taught 100% in English,
  • Intensive, engaging, and face-to-face teaching by industry experts.
  • Industry-relevant, 21st-century application.
  • International student cohort with over 40 nationalities represented.
  • Payment options and early-bird discounts are available.
  • Perfect central location in Berlin, close to key corporate players.

Course Requirements

  • You must have a UK honors degree, or an equivalent qualification, at 2:2 or above.
  • English proficiency: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60 - 78; or equivalent. We also accept a minimum score of 105 on the DuoLingo English language test. Alternatively, a letter to show that the medium of instruction was in English is accepted.
  • Non-standard entry is also considered.