Marketing Management MSc
De Montfort University
Key Information
Campus location
Leicester, United Kingdom
Languages
English
Study format
On-Campus
Duration
12 months
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
Marketing Management MSc
The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.
You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.
Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.
This programme is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.
Admissions
Scholarships and Funding
Curriculum
Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
Program Tuition Fee
Career Opportunities
Core modules
- Marketing Theory and Practice
- Managing Advertising and Communications
- Marketing Research in Practice
- Strategic Customer Engagement
- Research Methods for Marketers
- Marketing Management Simulation
You will choose one further elective modules. The following are typical of the elective modules offered:
- Advanced Marketing Analytics
- Direct and Digital Marketing
- Strategic E-marketing
- Creative Brand Strategy
- Consumer Culture and Behaviour
Program delivery
The course is also available in part-time options.
Modules include formal lectures, tutorials, workshops and interactive sessions.