University of Groningen
MSc Marketing - Marketing Management
Groningen, Netherlands
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 2,530 / per year *
STUDY FORMAT
On-Campus
* € 2530 (EU/EEA students) | € 20800 (non-EU/EEA students)
Introduction
It is important for marketing professionals to learn how to build strong brands and understand the customers&rsquo needs and the underlying psychological processes in decision-making.
In MSc Marketing - Marketing Management profile, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses.
Within the Marketing Management profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.
Admissions
Scholarships and Funding
Several scholarship options are available, please visit the university website for more information.
Curriculum
Year 1
- Consumer Psychology
- Marketing Research Methods
- Master's Thesis Marketing Management
- Strategic Marketing
Program Outcome
Credits: 60 ECTS
MSc in Marketing
After completing this program, you will be well suited for a career in marketing.
Marketing Management (MM) graduates might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager.
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
Program Tuition Fee
Career Opportunities
Job examples
- Brand and Product manager
- Customer manager
- Marketing strategy consultant
- Researcher at university (Research Master and PhD Programs)