Fashion Buying with Marketing BA (Hons)
De Montfort University
Key Information
Campus location
Leicester, United Kingdom
Languages
English
Study format
On-Campus
Duration
36 months
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Request info
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Fashion Buying with Marketing BA (Hons)
Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.
You’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis.
We are delighted DMU is ranked in the Top 10 for Fashion and Textiles in the UK, according to The Guardian University Guide 2020 and DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programs.
Gallery
Admissions
Scholarships and Funding
Curriculum
First year
- Core Buying 1
- Textile Materials 1
- Fashion Communication (CAD)
- Introduction to Fashion Business
- Design Cultures 1
Second year
- Core Buying 2
- Fashion Marketing
- Fashion Business A
- Design Cultures 2
- Fashion Business B or a Language option
Third year
- Sourcing and Supply
- Advance Fashion Marketing
- Major Project - Dissertation or Dissertation plus Language option